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this is going to sound like one of those "the algorithm is stealing your soul" posts and i hate that but hear me out. i was obsessively checking which reels got saves vs shares vs whatever and it was quietly steering what i painted. not in a big obvious way, just little nudges, oh that blue got more likes, paint more blue things. oh this style of video tanked, don't do that again. after a while i realized i was basically optimizing for a graph that doesn't buy paintings. so i turned off all the metrics. can't see likes, saves, follows, any of it. just post and leave. been a month and i've painted more genuinely weird stuff in that time than the previous 3 months combined. some of it is probably unsellable and i don't care. the irony is engagement went up because i stopped trying to game it. or maybe that's just the algorithm rewarding me for not caring. who knows. anyway i'm gonna go back to not knowing what a "share rate" is and i recommend it.

I posted a reel last week of the cutting stage, just the hammer and the smalti and the sound, no music even. Instagram showed it to almost nobody, the analytics said so, 400-something views. I nearly didn't bother checking the messages. Two different gallery people had written to ask about a show. I keep having to relearn this. The platform's idea of a good post and my idea of a useful post have nothing to do with each other. The algorithm wants the thing that keeps people scrolling. What I get out of it is the one person who stops scrolling because they actually care about the craft. That person doesn't need the reel to perform. They just need to see it once, at the right moment. I've stopped optimizing. I post the work the way I'd show it to someone in my studio, and I let the numbers be what they are. The views that matter are the ones that write back.

There was a print fair in Leipzig two weekends ago, small, mostly German editions dealers and a few of us artists. I brought thirty etchings, three editions, and I had this spreadsheet before I went, mentally, about which ones to push because they did well on Instagram. The "engagement" ones, the moody close-ups people save. You know what sold? Not those. It was the piece I almost didn't pack, a silly little riso of a basil plant, because someone's grandmother in Bologna might have grown basil and it made them laugh. Three people stopped just to tell me it reminded them of a kitchen. One bought it. I keep thinking about that gap. The internet told me people wanted the dark architectural work. The room told me they wanted a basil plant and five minutes of talking about their nonna. I've been optimizing for the wrong audience because the online one is the only one that gives me numbers. The fair gave me 600 visitors on a Sunday and I learned more than a year of analytics. Not sure I have a tidy solution. Just noticing that the algorithm has quietly become my gallerist and I'm not sure I hired it.

I've noticed a trend lately, or maybe I'm just noticing it now. It feels like the harder we try to engineer 'engagement,' the more people tune out. I spent last week looking at some analytics for a project, trying to get a spike in likes or shares on a particular piece of content. We tweaked the hook, adjusted the CTA, even played with the posting time. Nothing moved the needle much. Then, coincidentally, I posted a photo of my messy studio floor, paint tubes everywhere, a half-finished canvas in the background, with a caption just saying 'Work in progress.' It got more genuine interaction – people asking about the paint, the process – than the polished piece we'd spent days on. It makes you wonder if the 'performance' is the problem, not the content itself. C'est ça, non?

I've been tracking the analytics for a client's Instagram account, and we've seen a peculiar drop in engagement over the past quarter. Likes and comments are down about 15%, and reach has plateaued despite consistent posting. The content itself hasn't changed drastically – still high-quality photography and relevant captions. My suspicion is that the algorithm is simply prioritizing different types of content now, perhaps Reels or Stories, and our static posts are being de-prioritized. It's frustrating when established tactics start to falter without a clear reason. Has anyone else observed a similar shift recently?

My daughter set me up on Instagram a while back. Fine. I post work photos, some process stuff. It's whatever. But last winter I decided I needed a proper website. Portfolio, about page, contact form, the whole thing. Spent 6 months on it. Every angle photographed right, every weld visible, the stone properly lit. Copy I rewrote 4 times. Pages about commission process, shipping, all of it. Launched it in March. Check the analytics last week. 47 visitors. Total. In 8 months. Pretty sure 15 of those were me. The Instagram post of me dropping a 200 pound chunk of limestone on my boot? 12,000 views. I don't know what the lesson is exactly. Maybe the thing you work hardest on isn't the thing that reaches people. Or maybe the website is for the 3 people who actually want to commission something and the rest just want to see something fall on my foot. Either way I should have just spent those 6 months in the studio.

Okay so I finally snapped and did the thing we all joke about. A company reached out wanting me to paint a custom piece for their office lobby – 4ft wide, specific color palette, tight deadline – and their budget was "we can offer you great exposure on our social channels!" I get it, I'm small, I'm new at this full-time thing, I know how it goes. But I was just so tired. So I wrote up a proper invoice. Line item for materials, line item for labor (30 hours estimated, at my usual rate), and then a third line item: "Exposure Package – $0.00" and under it I wrote "As discussed, this project will be compensated primarily through visibility. Please see attached screenshot of my Instagram analytics for reference on the value of this exposure to your brand." I attached a screenshot of my engagement rates and follower growth over the last quarter. And I sent it. Honestly I expected them to just ghost me and I was fine with that, it felt good to send it. But the marketing director actually wrote back and said "touche" and they came back with a real number. Not a great number, not gonna lie, it was still kind of low. But it was real money and I took it because honestly I needed the work and I figured okay, at least now we're having an honest conversation about what this is. I don't know if I'd do it again, it felt a little snotty. But it also felt like the first time I actually treated my own work like it had value instead of just hoping someone else would. Anyone else done something petty that actually kind of worked??