commission split, what's normal vs what's actually happeningi'll start: the first gallery that offered me a show wanted 60/40 (them 60). i was so green i almost said yes. dodged that one. what's your actual split with galleries right now? not the ideal, not what they say on the website, what are you getting. and did you negotiate or just take what they offered
The commission split that finally made me stop pretendingA gallery in Stockholm wanted to show my work last year. Nice space, good light, I was flattered. Then they sent the contract: 60/40 in their favor, plus I pay for framing and transport both ways. So if a piece sells for 4000 SEK, I get 1600 after costs if I'm lucky. I said yes anyway because that's what you're supposed to do. Get the exposure, get the line on the CV, get the credibility. The show came and went. Sold one small piece. Lost money on the whole thing. I've been thinking about it differently since. Not because 40% is unfair, galleries have overhead, I get it. But because I spent months making work specifically for that show, work that was slightly bigger and more "gallery-ready" than what I normally do, and none of it sold. The piece that did sell was a tiny thing I'd made in an afternoon, priced at 800 SEK, a scrap study I almost didn't frame. So the lesson I'm sitting with is: I bent my practice toward what I thought a gallery wanted, and it didn't even work. The thing that worked was the thing I'd have done anyway. I'm not anti-gallery. I'm just tired of pretending the math works when it doesn't, and tired of contorting my work to fit a room that mostly wants to see if you'll show up on your own dime.
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Ever had a gallery try to take a bigger cut than you agreed?I'll start. Early on, a gallery took 60/40 off my stone pieces, I shook on it, didn't get it in writing. First show they slid to 70/30, said "we've always done it that way." I walked. Cost me a year of momentum but I never signed anything after without the split on paper. Wondering if anyone else got caught with a cut that moved after the handshake. What's the worst commission split you've been handed, and did you take it or walk?
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The gallery contract clause you crossed out before signingwhat's the one thing in a gallery contract you read and immediately knew you weren't signing? for me it was exclusivity within the city. i get it, they don't want me selling out of my studio down the street, but i'm not locking myself to one space when rent is due and the other gallery two blocks over actually sells my stuff. ngl i asked them to strike it and they did, which told me more about them than the whole rest of the contract honestly. what's yours? the commission split that gave you pause, the "artist covers shipping" fine print, something weirder? tell me i'm the only one who's crossed stuff out like a toddler with a crayon.
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the gallery that wanted the work for freeI'll start: early on, a gallery owner loved my work, wanted a show, then told me there'd be no commission split because the "exposure" was payment enough. I was young enough to almost say yes. What's the worst offer you actually got from a gallery? The one that made you laugh or just made you walk.
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The gallery that wanted me to frame everything myself, and pay for itI had a gallery once that required me to provide all framing, museum quality, mind you, not simple, and then charged me a framing fee on top of commission. When I asked about it, they said it was standard. I didn't question it at the time because I was newer and eager. I know better now. What is the oddest or most unreasonable thing a gallery has asked you to absorb the cost of? I mean beyond the usual commission split. I am curious where the line is for other people, and whether you pushed back or simply walked.
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the gallery that wanted me to deliver framed and readyso my first proper gallery show, years ago, small local place, lovely folks running it. they asked me to deliver everything framed and ready to hang. i thought that was normal. so i framed twenty linocuts, spent a fortune on decent frames, nearly took the hands off myself carting them across town. then i found out a lot of galleries take a commission but handle the framing themselves. or some split it. or they've got a guy. what's the norm where you are? do you deliver frame-ready or does the gallery sort that? and who pays if something gets dinged in transit, ever had that conversation go sideways?
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I keep a piece of slate in my pocket that's been there three yearsStarted as a test piece. A scrap of Pennsylvania slate I was trying to split clean, and I kept turning it over in my hand while I thought about a real commission. Couldn't put it down after. Now it's worn smooth on one side from a decade of thumb, and I still reach for it when I'm stuck in the middle of something. People talk about a practice like it's a routine. Mine is mostly this one rock in my left pocket and the noise of a fan in the studio. That's the whole ritual. The discipline is just showing up and not leaving until the thing's worse or better, and knowing which one happened. I don't know why it works. It just gives my hand something to do so my head can work.
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Ever take a commission from a gallery that tried to cheap you on fabrication?First gallery I ever showed with tried to talk me into cutting the steel myself and eating the cost. Said it was "part of the process." I told them no. The material, the labor, that's my job and my money. They backed off, but it taught me early that a gallery will test what you'll give away. Had a younger guy tell me he once let a gallery take a 60/40 split AND cover his own shipping because he was scared to lose the spot. That stuck with me. Where's the line for you? What's the thing you won't eat even for a good wall?
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Twelve years with the same gallery, and I never asked about the split on the small worksI've shown with the same gallery in Berlin for twelve years. When we started, I signed their standard agreement without really reading the resale and secondary-market clauses. Stupid, I know. You think you're being gracious, above the business, and you're really just being careless with your own livelihood. Last spring a collector who bought two big canvases from me in 2016 sold one at auction for nearly four times what he paid. Fine, that's his right, that's the market, whatever. But then I learned my contract gives the gallery a cut of that resale, a percentage that runs indefinitely. Not to me. To them. For a painting I made and they sold once, a decade ago. I did the math on it. That one resale paid them more than my last three new commissions combined. And I sat there feeling petty for even noticing, because they were good to me when I was nobody. But nobody works for free, and I have a family. I raised it with them, gently, at our last meeting. The director went a little quiet and then said we could "look at restructuring" for new works. New works. The two paintings already out there, nothing to be done. I don't know what I'm asking here. Maybe just that someone who's been at this longer than me tell me whether this is normal, whether I'm the fool for not having read the fine print at 34, or whether everybody learns this exact lesson the same way and at the same cost.
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Sold a piece in a group show last month and the gallery took 50% and I'm still trying to decide if that's normal or if I got fleecedSo I had a watercolor in a group show at this small gallery downtown, nice space, good foot traffic, I was genuinely excited to be in it. It sold opening night, which felt amazing for about ten minutes until I did the math on my take-home. They took 50%. Half. And I get it, they have overhead, they promoted the show, they poured the wine, whatever. But I walked away with $175 on a $350 piece and I spent差不多 two weeks on it. That's like... $12 an hour if I'm being generous to myself. And I had to frame it myself too. I texted my old professor from school and she was like "yeah 50% is standard for emerging artists in that kind of space" which made me feel both better and worse somehow?? Like oh great so this IS the deal, I'm just supposed to accept that half my labor disappears because someone else has a storefront. I don't know. I'm not trying to sound ungrateful, the sale itself was validating. But I keep thinking about how many more hours I'd have to work just to make rent off that kind of split. My partner was like "well now you have a gallery relationship" and I'm like ok cool but the relationship doesn't pay for my gouache tubes lol. Anyway. For those of you who've been doing this longer, do you just build the commission into your pricing from the start? Do you negotiate? Or is 50% just the price of entry and I need to shut up about it?
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Sold a painting for €4,200 and after the gallery split, materials, transport and the opening dinner I paid for myself I made €1,100I did the math on a recent sale because I was trying to convince myself it was worth it. Large oil and cold wax, 160 x 200 cm, worked on it for about six weeks on and off. Gallery takes 50%, which is standard here. Fine. Then: stretcher bars and canvas, oil, cold wax medium, pigment, about €280 because I don't buy cheap canvas. Transport to Berlin in a hired van because it wouldn't fit in my car, €120. Insurance for the transit. The opening, where I bought drinks for a few people and we all went to dinner after, and I picked up the bill because the gallery director looked at me and I knew I was supposed to. That was about €340. So €4,200 becomes €2,100 after commission. Subtract €740 in costs I can track. That leaves €1,360. Then maybe six weeks of work, but not full-time weeks, so call it 18 days. That's about €75 a day. And I haven't paid tax on the €2,100 yet. I don't know what to do with this information. The painting is sold. The collector is happy. The gallery wants more. And I'm sitting here thinking I should feel good and instead I feel like I ran a small business that lost money on a job. Which I did, if I paid myself minimum wage. The problem is the painting wouldn't exist without those weeks. I can't separate the time from the thing. And the gallery can't sell a painting they never see. And I can't get the painting to Berlin for nothing. So the costs are real and the math is bad and I don't have a solution. Just the numbers.
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