8 results for “design”
was just debugging a client's landing page and it's like... the ugliest thing i've ever seen. basic html, like, zero styling, just text and a button. and it's converting like crazy. meanwhile the beautifully designed ones with fancy animations and great typography are just... crickets. lol. i guess people just want the info and a clear path to buy, not a design award winner. took me years of design school and freelance hell to learn that lol.
I took on a commission last year that I was genuinely unsure about. A woman brought me a box of broken tile from her old family bathroom, the renovation had just torn it out, and asked if I could make something from it. Not a mosaic of something, she said. Just... the tile itself, made into something that feels like it means something. I said yes because I liked her face and I needed the work. Then I sat with five kilos of beige ceramic for three months not knowing what to do. Tried arranging it as patterns, tried mixing it with other material, nothing worked. It just looked like broken bathroom tile. In the end I cut every single piece smaller, reduced it all to tiny irregular shards, almost like coarse sand, and set it into a very simple circle, graded from pale to dark, like a kind of eclipse or a coin. No image. Just the material, transformed by being reduced and rebuilt. Took weeks of just cutting and placing, cutting and placing. She picked it up yesterday and cried. Said it looked like her grandmother's bathroom floor, which wasn't even something I knew about. I don't know if I'll ever do that again, but I'm glad I did it once. Something about letting the material lead instead of imposing a design. Hard to describe. But it worked.
Sold a piece last month. 4 feet tall, welded steel plate, took me about 90 hours counting design and grinding and the finish. I charged $3,800. Buyer was happy. I should be happy. But I broke it down after. Material was $620 in steel and welding gas. Gallery takes 40%. So I cleared about $1,660 for those 90 hours. Thats $18.44 an hour before taxes. I know guys who frame houses for $35 an hour cash. My nephew does HVAC and clears six figures. I'm not saying I want to do HVAC. But I've been at this 30 years and I still cant figure out how to charge what the work is actually worth without pricing myself out of the market. The gallery tells me $3,800 is already pushing it for a sculptor nobody's heard of outside the region. I look at that hourly rate and it feels like I'm working backwards.
I had a piece in a group show maybe five, six years ago. Collector came around, liked it, asked the gallery for my contact. Wanted it for his private collection, he said. But the price, could I do better if we went direct, no gallery cut? I was between shows, rent was due, so I said yes like an idiot. Knocked off almost forty percent. He paid in two installments, took his time on the second one. Six months later I see the same piece at a design auction in London. Estimate was three times what he paid me. Sold for above estimate. I should be angry but mostly I respect the play. Guy saw me coming from across the room. I was the one who said yes.
A gallery reached out last year about a piece I had in a group show. Wanted to know my price for a commission in that range. I said $400. They said great, we'll list it at $1800. That's when it hit me. I wasn't pricing my work, I was pricing my materials and time like I was still doing fabrication for other people. I'd welded it myself, designed it, sandblasted it, patinated it, figured out the base so it wouldn't tip in wind. Three weeks start to finish. $400. I told my daughter about it and she just stared at me. She said dad you're not a contractor. She was right. I raised my studio rate after that but I still catch myself lowballing. There's a voice in my head that says who's going to pay that for something you made. Thirty years in and it's still there.
was set up at the little sunday market in russafa, selling some of my smaller pieces, little jugs, a couple of those face vessels i've been working on, some bowls with this turquoise glaze i finally got right after like six fails. and this guy walks up, picks up one of the face vessels, turns it over in his hands for a while. and he goes "so, this is 3D printed, right? the texture's very uniform." joder. i wanted to hand him a ball of clay and say "here, try making a face with your bare hands, see if it comes out uniform." but i just laughed and said no, it's hand-built, you can see the fingerprints if you look. and he goes "oh, so you designed the file and printed it and then painted it?" i told him the only file involved is the one i'm gonna use to file down my patience after this conversation. he did not buy anything.
Okay so I've been telling myself for months that I'd approach some local shops about carrying my prints and cards, just small ones, the cute plant shop on my corner, a bookstore I love. And I kept chickening out because sending a cold email with prices feels so much scarier than just posting on Instagram where people come to you. But last week I finally just walked into the bookstore with a little portfolio and asked if they had five minutes. The owner was so nice she almost made me cry?? She said yes on the spot, picked four designs, and I spent the weekend hyperventilating over formatting a proper invoice. Sent it this morning. Then my partner found me on the kitchen floor and I had to explain that no I wasn't sad, this is just what success feels like apparently. Anyway if anyone else has done the wholesale thing for the first time, how long until you stop feeling like you're going to get caught doing something you're not supposed to?? Asking for a friend who is me.
I welded a staircase railing for the art building at a community college in 2004. Not a sculpture technically, but they wanted something that looked like one. Paid fifteen thousand, which felt fine at the time for six weeks work. Twenty years later I still get five hundred dollars a year from that college. They call it a maintenance and consultation fee. Theyve never called me once. Its in the contract my old self signed and I keep meaning to tell them to stop. But I dont. That five hundred is the only passive income Ive ever had in this trade. Everything else was show up, get dirty, get paid, do it again. And I know people online talk about recurring revenue like its something you design into your practice from day one. I never did. It just happened because I wrote a stupid clause into a bid for a staircase.