Deactivated the Facebook page for six weeks and my mailing list doubledSo I'll tell you what happened and you can decide if I'm codding myself. Start of the summer I got sick of the whole rigmarole. The Facebook page was at me every day, "boost this", "your reach is down", and I was spending a solid hour a night liking other people's posts so they'd like mine back. Feels like being back at school doing favours for lads who'd still not sit beside you at lunch. So I just stopped. Six weeks. Didn't delete it, just left it there like a shed you don't open. Two things came out of it. First, nothing happened. No cliff, no fall off a ledge, the exact same trickle of sales as before. Which tells me the hour a night was doing absolutely nothing except making me feel busy. Second, and this is the bit I can't fully explain. I stuck a wee sign on the table at the Saturday market in Galway. Just a laminated card, "if you'd like to hear when there's a new print, write your email here". Real pen, real paper, and I stand there like an eejit with a clipboard. Went from 61 names to 128 over the six weeks. I think people are just tired. They'll give you their email when you ask them face to face and there's a crayon involved for the small one, but they won't click a link you put under a photo of a heron. I've gone back on the page now, but it's down to one post a week and I don't read the comments on the boosted ones anymore because there's no speaking to them. Anyone else find the thing you were most afraid to stop doing was the thing doing the least?
facebookmailing listmarkets
How to post reels on various platforms?I made a short reel on my phone recently and shared it on Instagram. A little later, I realized I wanted it on Facebook too, so I had to upload it all over again. It got me wondering if there's a better way to publish the same reel to both platforms without doing everything twice. I've seen Instagram's cross-posting option, but it doesn't always seem to appear. Is there a reliable workflow that works consistently? I'm also curious whether using Instagram's cross-posting changes how a reel performs on Facebook or Instagram compared to uploading it separately to each platform.
the gallery that took 3 months to pay meWhat's the longest a gallery has dragged their feet paying you after a sale? I'm not talking about the standard "net 30" that turns into net 90. I'm talking about the one where you had to email six times, where they had excuses every time, where you started to feel crazy asking for money they already collected from a collector. My record is 5 months. Small gallery, loved the space, they sold three pieces in the first month. Then silence. Every time I followed up it was "accounting issues" or "the collector hasn't paid yet" (which I later found out was a lie). Finally got paid after I threatened to name them on a Facebook group. Felt disgusting the whole time. Tell me your worst. How long? Did you ever not get paid at all?
galleriesgallery-outreachpayment-issues
My email list is the only thing that hasn't felt like a total gamble latelySeriously, I'm starting to think the only reliable way to reach people who actually care about my work is through my email list. Like, I spent ages on this new glaze technique, posted it everywhere - Insta, TikTok, even tried a few boosted posts on Facebook. Crickets. But then I sent an email about it, just a quick note with a photo, and bam! Sales. Like, actual orders came in within an hour. I know people say 'build your email list,' but joder, it feels more critical than ever when the social platforms are just these black boxes where your reach can go poof overnight. Anyone else feeling this intense pull back to the fundamentals?
ceramicsemail marketingsocial media strategy
i bought a $6 clipboard from the grocery store and it's been my best studio tool all yeari have a perfectly good easel. i have a drafting table i found on facebook marketplace for $40. and yet for the last three months i've been doing all my small studies on a clipboard i grabbed from the checkout aisle at stop & shop while buying trash bags. it's just... the right amount of friction. i can prop it on my lap, lean it against a stack of books, take it outside, set it down anywhere. there's something about the lack of ceremony that makes starting easier. no adjusting, no standing up, no "ok now i am in the studio doing Art." just grab the clipboard and go. i think i've made more paintings this quarter than the last two combined and i hate admitting it's because of a $6 piece of bent metal and a spring clip. but here we are. what's the dumbest thing in your setup that you're secretly loyal to
ritualssetuptools
The Slow Decline of Direct-Response Copywriting in Social FeedsI’ve been tracking conversion rates on a few of our direct-response campaigns this quarter, primarily for some of our more technical botanical print offerings. The numbers are… not what they were. It used to be that a clear, benefit-driven headline and a strong call to action would yield a predictable lift in click-throughs. Now, it feels like the algorithm is actively suppressing that kind of hard-sell approach. We’re seeing better engagement, ironically, on posts that are more narrative or educational, even if they don't immediately scream ‘buy now.’ It’s a shift that requires a significant recalibration of our approach, moving from immediate persuasion to a slower burn of building authority and trust. Frankly, it’s exhausting to adapt to such constant flux. Has anyone else noticed this move away from direct-response efficacy on platforms like Facebook or Instagram?
content strategyconversion ratessocial media marketing
Charged €60 for a commissioned pastel and it took me fourteen hoursA woman from a Facebook group asked me for a pastel portrait of her grandfather from an old photo. I quoted €60 because I was terrified of losing the commission and I still don't think of myself as someone who can charge real money. Fourteen hours on A3 Canson Mi-Teintes. That's €4.28 an hour before the pastels I wore down and the paper. She framed it and sent me a photo of it on her wall and I was honestly happy for a minute. Then I did the math the next morning lying in bed and felt sick. The worst part is I know exactly why I did it. I priced the piece like my fear of being rejected was a material cost. I'm trying to be honest that the problem isn't that she haggled, she didn't even try. The problem is I offered myself cheap before anyone could. I've accepted two more commissions since then and I charged the same €60 for both because raising it felt like a betrayal of the first woman. Does anyone else have this thing where your own past quotes become a ceiling you can't lift?
commissionspastelunderpricing