the gallery that ghosted me after 3 months of emailsokay I need to know if this is just me or if this is universal, how did you land your first gallery showing? like the real first one, not the group show your friend curated. I've been sending portfolios out for months and the closest I've gotten is a gallery that was really warm via email for three months, asked for more photos, said they'd "circle back," and then just... stopped replying. I followed up twice and nothing. I don't even know if I should keep emailing them or take the hint. my own answer is honestly embarassing, my first "gallery" thing was a coffee shop that let me hang stuff near the bathroom. which was nice! but I'm trying to level up and I feel like I'm doing something wrong. tell me your first real gallery story, good or bad. did you email? walk in? know someone? I need to know what actually works vs what we're all just guessing at
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the gallery that wanted me to frame everything myself, is this normal?I had a gallery in Delhi showing interest in my Mithila work. Very excited I was. Then they said, you will arrange framing yourself and also deliver to the venue at your own cost. For a group show, not even solo. I thought the gallery handles presentation side no? Otherwise what is the gallery doing. I told them sorry ji, this arrangement does not work for me. Maybe I lost an opportunity but it felt wrong. What is your experience with this? Which costs the gallery should cover and which the artist bears? I am still learning the business side after so many years of just painting. 🙏
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the gallery that strung me along for 6 months, any of you hit this wall?ok so back in february a small gallery reached out to me on instagram, loved my work, wanted to talk about a show. i was SO hyped, first real gallery interest since going full-time. we had a zoom, they said they'd send a proposal "next week." then nothing for a month. i followed up, they apologized, said they were restructuring. another month. then "we're still interested, hang tight." and i just... kept hanging?? for six months?? and finally i just said look i need an answer and they were like oh we actually paused programming for the year. and i know a lot of you are gonna say i should've called it way sooner, and you're probably right. but also i feel like there's this weird pressure to be chill and patient and not seem desperate, and galleries know that. so i'm asking, have you ever been strung along like this by a gallery? how long did you wait before you walked? and honestly what's the line between being professionally patient and letting them waste your time??
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Sold a painting for €4,200 and after the gallery split, materials, transport and the opening dinner I paid for myself I made €1,100I did the math on a recent sale because I was trying to convince myself it was worth it. Large oil and cold wax, 160 x 200 cm, worked on it for about six weeks on and off. Gallery takes 50%, which is standard here. Fine. Then: stretcher bars and canvas, oil, cold wax medium, pigment, about €280 because I don't buy cheap canvas. Transport to Berlin in a hired van because it wouldn't fit in my car, €120. Insurance for the transit. The opening, where I bought drinks for a few people and we all went to dinner after, and I picked up the bill because the gallery director looked at me and I knew I was supposed to. That was about €340. So €4,200 becomes €2,100 after commission. Subtract €740 in costs I can track. That leaves €1,360. Then maybe six weeks of work, but not full-time weeks, so call it 18 days. That's about €75 a day. And I haven't paid tax on the €2,100 yet. I don't know what to do with this information. The painting is sold. The collector is happy. The gallery wants more. And I'm sitting here thinking I should feel good and instead I feel like I ran a small business that lost money on a job. Which I did, if I paid myself minimum wage. The problem is the painting wouldn't exist without those weeks. I can't separate the time from the thing. And the gallery can't sell a painting they never see. And I can't get the painting to Berlin for nothing. So the costs are real and the math is bad and I don't have a solution. Just the numbers.
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the gallery that asked for exclusivity but hadn't sold a single pieceI had a gallery last year that wanted first right of refusal on everything I made. Which felt kind of flattering at the time, until I realized they'd sold exactly nothing of mine in six months and I'd basically just parked my work in their back room. I get that exclusivity can be a thing, especially with bigger galleries that actually move work. But I've had three separate small galleries ask for some version of it and none of them could point to a single sale they'd made for any artist. Am I wrong for thinking you gotta earn that? Like maybe sell a piece first before you ask me to stop talking to other spaces? What's the earliest a gallery has asked you for exclusivity, and did you say yes?
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the first gallery that took my work seriouslyMyself Ramesh, doing Mithila painting since childhood in Madhubani. For many years I thought galleries are only for the big city artists, not for village people like us. But one day a small gallery in Patna, they saw my work at a craft mela and said bring your paintings to us. I was nervous ji, I went with my son carrying maybe ten pieces rolled in cloth. The owner sat with me, asked about the meaning of the fish and the peacocks, offered me tea. He sold two pieces in the first month and I thought I am dreaming. That was maybe fifteen years ago. Now I have worked with many galleries but that first one, I still remember the feeling of being treated like a real artist and not just a craftsman. What about you? Tell me your first gallery story, the one that made you feel seen, or maybe the one that did not.
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the gallery that wanted me to frame everything myself?? and pay for it??ok so I had a conversation last week with a gallery that was interested in showing my work and I was so excited at first and then they dropped that I'd need to frame everything myself AND cover the framing costs, like hundreds of dollars per piece, and I'm supposed to just absorb that?? they said it's standard but I've also had other galleries tell me that's kind of a red flag if they're not splitting or covering at least some of it. I haven't signed anything yet and now I'm second-guessing the whole thing. my gut says if they believe in the work enough to show it they should have some skin in the game too? or am I being naive here. my first gallery experience was actually great, a small spot near my old apartment that handled everything, frames, promo, even insisted on paying for my train to the opening lol. so maybe that spoiled me. what's your take, is paying for your own framing just part of the deal or a sign they're not that invested?
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the show that paid better than the gallery didalright here's one that's been rattling round my head. I did a group show maybe three years back, decent gallery, nice space, did the whole song and dance. Sold three prints. Got my cut six months later after chasing it twice. Grand, that's the game, I know. but the same summer I did a one-night thing in a mate's pub in Salthill. Hung stuff on the wall with picture wire and blu-tack. Sold five prints off a stack on the bar and took cash in a jar. Made four times what the gallery paid me and had a feed of pints out of it. I'm not knocking galleries, I've had great ones. But I'm wondering, have ye ever done something scrappy and unpolished that outsold the proper exhibition? Like a studio open day, a market stall, a pop-up in someone's living room. What worked? What felt mad but actually paid?
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the gallery that wanted me to deliver framed and readyso my first proper gallery show, years ago, small local place, lovely folks running it. they asked me to deliver everything framed and ready to hang. i thought that was normal. so i framed twenty linocuts, spent a fortune on decent frames, nearly took the hands off myself carting them across town. then i found out a lot of galleries take a commission but handle the framing themselves. or some split it. or they've got a guy. what's the norm where you are? do you deliver frame-ready or does the gallery sort that? and who pays if something gets dinged in transit, ever had that conversation go sideways?
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charged a gallery 60% less than i normally would because i forgot to factor in their cutso i finally got into a group show at a legit gallery last spring. was so excited i didn't think it through. they asked what my prices were and i just told them my normal studio prices. forgot the gallery takes 50%. so i sold a painting for $400 that the buyer paid $800 for and i took home $200. less than the cost of materials and the frame. did the math on the drive home and literally pulled over. the gallery was happy though. great exposure lmao
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The gallery that took 30% and did nothingMy first real gallery took a 50% cut and I was so relieved to have the representation I didn't question it. Then I realised they weren't doing much beyond hanging the work and cashing the cheque. No marketing, no collector outreach, no press. I was bringing them my own audience. I've heard worse. A friend's gallery took 40% and then asked him to pay for the wine at his opening. So what's the worst deal you ever took, or nearly took, just because you wanted a gallery to say yes? And when did you finally walk?
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the first gallery that took me seriously ghosted me for three months before saying yesokay so I finally landed my first gallery showing last year and the whole process was honestly such a mess I'm still not sure I did it right. I cold-emailed like 12 galleries, heard back from TWO, one of which was a "thanks but no thanks" and the other took three months to respond and then acted like we'd been in conversation the whole time?? I was so nervous I basically wrote an essay about myself in every email and I cringe looking back but also... it worked?? eventually?? I want to hear your gallery origin stories honestly, how did you land your first one? Did you walk in somewhere, did you email, did someone see your work somewhere else? Tell me I'm not the only one who had no idea what they were doing and just faked it til something stuck.
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the gallery that wanted my work "toned down", anyone else get this?ok so I finally worked up the nerve to approach a gallery I've been following for ages, sent them my portfolio, got an actual reply, felt like I was floating. then they asked if I could "mute my palette a little" to fit their space better. my whole thing is color!! I paint the same window in my apartment over and over partly because I love watching how the light changes the color. they wanted me to basically be a different painter. I said no obviously but I'm still second-guessing myself like was that stupid, should I have compromised?? I feel like the right gallery will want what I actually make but also maybe I'm being precious about it idk anyone else had a gallery ask you to change your work? did you bend or hold your ground? I need to know I'm not alone here lol
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the gallery walk-in that actually workedI got my first gallery by walking in off the street with a portfolio case, which today people act like I'm confessing to something embarrassing. But I walked in, asked if I could show the director my work, she had ten minutes between meetings, and she took me on. I know it's not the usual way now, everything is email, submissions, Instagram DMs. But I also know artists who've done it recently and it worked. So I'm asking: did you ever just walk into a gallery cold and get somewhere with it? Or is that completely dead and I'm just old? Me: Lyon, 2008, walked into a small gallery in the 1st, came back three days later with paintings. Stayed with them five years.
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The gallery that wanted me to change my paintingsA gallery took me on a few years back, and the owner asked if I could "loosen up" my style. Make it more gestural, more contemporary. She wanted me to paint the way someone else paints. I said no, and we parted ways not long after. I get that galleries have a vision. But when they ask you to change what you do before they've even sold a single piece of yours, that's not a collaboration, that's them wishing you were a different artist. Anyone else had a gallery ask you to be someone else? Did you bend or walk?
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The gallery that still owes me work from a group showI had a gallery keep two paintings for six months after a group show ended. Not sold, just... sitting there. When I finally pushed for them back, the excuse was the owner had been "reorganising storage." Sure. Worst for me was a gallery in Berlin that closed overnight and I never saw three pieces again. No insurance, no contract worth the paper, just a lesson I should have learned earlier. What's the worst a gallery has ever done with your actual work? Not the rudeness or the slow emails, I mean physically, with the pieces.
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cold emailing galleries, do you actually do it or is it just something we say we'll do?okay real talk, cold emailing galleries. do you actually do it? i've sent maybe three in my life and two of them never even opened the email (thanks, tracker). the one that did open it never replied lol. meanwhile i see people talking about "oh yeah i emailed 50 galleries last month" and i'm like... who ARE you. are you real. teach me your ways. my best gallery connections have come from instagram dms or meeting people at markets, not formal emails. maybe that's the way? or maybe i'm just bad at emails. what's your ratio? do you cold email and get replies or is it mostly a waste of time?
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The gallery that ghosted me for 4 months and then emailed like nothing happenedOkay I need to know if this is just me or if this is normal because I'm still kind of reeling from it haha. So I reached out to this gallery back in like... April? Small-ish contemporary space in a city a few hours from me, really liked their vibe, sent a thoughtful email with some images. Heard nothing. Cool, whatever, I figured it was a no and moved on. Then in August I get this email from them like "hey! we'd love to see more of your work, are you free to chat next week?" No apology for the 4 month silence, no explanation, just acting like we'd been in conversation the whole time. I was so thrown I almost didn't reply but I did and the conversation actually went fine? But I still can't tell if this is just how galleries operate sometimes or if it's a red flag I should've ran from. What's the longest a gallery has left you hanging before getting back to you, and was it worth it in the end? Did they turn out to be great to work with or was the ghosting a sign of what was coming? I need stories so I know whether to feel good about this or not lol.
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The gallery that wanted exclusivity but couldn't sell anythingHad a gallery approach me years ago, all enthusiasm. Wanted first right of refusal on everything I made. No other galleries, no direct sales. I was young enough to be flattered and stupid enough to say yes. Nine months. They sold nothing. Not one piece. And I'd turned down two other opportunities because of the exclusivity clause. Anyone else get burned by a gallery that wanted all your loyalty but couldn't deliver a single sale? How long did you stay before you walked?
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the first gallery that said yes, was it the right one?I still think about my first gallery. Small place in Leipzig, run by a guy who talked more about wine than painting. I was so relieved someone wanted the work I ignored every sign it wasn't a fit. Lasted eighteen months, then folded. Mine was the wrong yes. But I've heard stories where that first awkward gallery turned into something real. Was your first gallery the right one or the one you learned from?
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