do i love making art, or love being seen making it?3am thought i can't shake. i don't know if i actually love making art or if i love the idea of being a person who makes art. someone watching me sketch in a cafe is a completely different drug to being alone with a blank page, which honestly mostly just feels like dread. if you took away every audience forever, no posting, no shows, nobody ever seeing it again, would i still do it. im a bit scared of my own answer
the neem twig brush my grandmother taught me to makeI still make my own brushes from neem twigs sometimes. Not always, I have proper ones also, from the city, my son brought me. But for the very fine line work, the kind you see on the border of a Sita kalyan painting, nothing works quite like the neem twig brush. You chew the end soft, shape it with your teeth, then trim it. My grandmother could make one in two minutes without even looking. I still cannot do it like her. But I try. When I am using a store brush I feel something missing. The twig brush, it does not hold so much colour. You have to dip again and again. But the line, thin like a hair, steady. The hand remembers. Yesterday I broke one I was making. The wood split wrong. I sat there a while just looking at it. Then I went outside and found another twig.🙂
brushesmadhubanimithila
The gallery told me to "build my brand" so I went back to the darkroom and stopped answering emailsFor about a year I tried to do the Instagram thing properly. Reels, stories, a little carousel about my process. I was showing up, I was consistent. And it worked, in a way, more eyes, more likes, a few commissions. But I was spending the part of the day when the light is right sitting inside editing a video of the light. Last autumn I just stopped. Not deliberately, not as a strategy, I had a show to prepare for and the choice was between making the prints or making the content. So I made the prints. I'm not on TikTok. I don't have a newsletter. My website is a single page with an email address. And honestly? This year has been better than last. Not richer, but better, the people who find me find me through word of mouth, or because someone saw a print in a friend's house, or because they walked into the shop that carries my work. Every sale has a real thread attached to it. Nobody found me through an algorithm and asked for a discount. I don't think this is advice. It's not scalable and I'm not trying to make a living off prints alone, my partner works, I teach a workshop now and then. But the pressure to perform the making instead of just making is so constant that I wonder how many of us are burning our best hours on it. The sea doesn't care about your content calendar.
art-businessauthenticitysocial-media
Charged a client €3800 for a portrait and the frame cost me €700 before I even startedI've done this three times now and I keep doing it. A client says they want the best, gold leaf, a hand-carved frame, the real thing, and I nod along because yes, that is what I want to make too. Then I order the frame from a specialist in Avignon who does nothing else, and I'm already €700 in before I've touched a brush to linen. The portrait itself took about six weeks, off and on, between teaching and the daughter's schedule. When I calculated my hourly rate after the frame, the stretcher, the materials, the varnish, it came to about €11.50 an hour. My daughter makes more babysitting. I know I should charge separately for the frame. I know I should quote the whole thing upfront with a deposit that covers materials. But there's something in me that wants the final price to just be the price, like the frame is part of the painting, not a line item. Stupid, probably. The client would never know the difference. Anyone else just bad at separating what you make from what you need to make it?
commissionsmaterialspricing
The way I line my scraps up by color before I even know what I'm makingY'all ever catch yourself doing something in the studio that don't feel like much, but if you stop and think about it, it's practically prayer? I got this old tin cookie box my mama kept buttons in, and now I keep my smallest scraps in it. Every time I sit down to start something new, I dump em out on the table and just… sort em. Reds together, blues together, the browns and oranges that nobody quite knows what to do with, they get their own little pile. I ain't even decided what I'm making yet. But my hands need to do that first. Like saying hello before you launch into a conversation. My granddaughter watches me do it and says "Mama Gloria, you just playing with fabric." And she ain't wrong. But that's how the good ones start. You gotta let your hands wander before they know where they're going. Anybody else got a little ritual like that, something that don't look like work but you can't start without it?
quiltingscrapsstudio rituals
the gallery that asked if I could "make it look more Indian"I went to this gallery in a different city last year, showed them my portfolio, old Bangalore houses, chai stalls, morning light in a certain neighbourhood. And the gallerist looks at me and goes, "This is lovely, but can you make it look more Indian?" I didn't even know what to say. I paint what I see every day. What does "more Indian" even mean? She wanted bright Bollywood colours and lotuses or something, I think. Anyway I didn't take it further obviously. But it stuck with me, that assumption that your work needs to perform some idea of where you're from, rather than just being honest about what you actually see and paint. Anyone else ever been asked to "look more" like something? Or the opposite, told you're too X and should tone it down? What's the weirdest feedback a gallerist has given you about your identity or subject matter?
gallery-experiencesgallery-outreachidentity-and-art
Trying to make sense of YouTube Shorts vs. Reels.I've been spending so much time on short-form video lately, mainly Reels for Instagram. But I see so many people having huge success on YouTube Shorts and I'm wondering if I should pivot? It feels like a totally different beast. The content that does okay on Reels feels too polished for Shorts sometimes, if that makes sense? Has anyone found a good strategy for both, or do you focus on one platform? My engagement is okay on Reels, but nothing like what I see some people getting on Shorts. Maybe I'm just looking at the wrong creators. It's hard to tell what's real and what's just a lucky spike.
instagramshort-form videoyoutube
the gallery that wanted me to make my work "more accessible"The gallery owner took me aside after looking at my cyanotypes and said, very kindly, that the work was beautiful but maybe "a bit too quiet" for their clients. Could I try something with more obvious subject matter? A wave, a boat, something people recognise. I said I'd think about it. I didn't. What's the nicest way someone has tried to change what you make? The most polite "could you be less yourself?"
gallery outreachgallery storiesstaying true to your work
I started sending handwritten notes with sold pieces and it's making me uncomfortable in a good wayI'm weirdly superstitious about this but I started writing a short note to every person who buys something from me. Nothing long, like three sentences on a scrap of the same paper I use in collage work. Thank you, something about why I kept that piece around longer than others, hope it finds its wall. It's been maybe four months now. The thing that's getting me is the replies. People write back. Not always, but often enough that it's shifted something. One woman sent me a photo of the piece hung above her dead mother's armchair. Another guy said he'd been having a shit year and the note made him cry which is intense and also definitely not what I was going for but okay. Here's the part I don't know how to think about: it's not scalable. Obviously. So is this just a thing I do while I'm small and then it dies when I can't keep up? Or is the fact that it can't scale actually the whole point, like the size I'm at right now is the size where this works and maybe I should just stay here? I don't have an answer. Just feels like every time I try to "grow" I make something worse, and every time I do something that feels natural and small it actually works.
growing vs stayingselling artsmall audience
The subtle shift in what makes engagement realI've noticed a trend lately, or maybe I'm just noticing it now. It feels like the harder we try to engineer 'engagement,' the more people tune out. I spent last week looking at some analytics for a project, trying to get a spike in likes or shares on a particular piece of content. We tweaked the hook, adjusted the CTA, even played with the posting time. Nothing moved the needle much. Then, coincidentally, I posted a photo of my messy studio floor, paint tubes everywhere, a half-finished canvas in the background, with a caption just saying 'Work in progress.' It got more genuine interaction – people asking about the paint, the process – than the polished piece we'd spent days on. It makes you wonder if the 'performance' is the problem, not the content itself. C'est ça, non?
authenticityengagementsocial media
The brand that DM'd me for a collab and the brief was "make it go viral"got a DM last week from a skincare brand that wanted to "collaborate", which in their world meant i paint something with their product in it, post it, and they "amplify" (their word) on their channels. no payment. they said "the exposure would be great for both of us." i asked what they were offering. they sent back a moodboard and a brief that literally said "make it go viral" as the objective. i said i don't control viral and asked what the budget was. they said they'd "love to discuss value alignment first." i told them my rate is $800 for a commercial post. they said they'd circle back. they circled back yesterday to offer me $50 and a "feature" on their story. i said no thanks. they asked if i could do it for the "portfolio opportunity." i hate it here lol. anyway what's the best way you've shut down an insulting offer without burning the bridge entirely, asking for a friend who is me
brand dealscollaborationsfreelance
the art i made when i was at my lowest is still the best stuff i've ever done and i don't know what to do with thati was digging through old work last night, stuff from like 2017, 2018, before i had any clue what i was doing technically. and it's so raw. like genuinely uncomfortable to look at. there's this one charcoal portrait i did on newsprint of all things, the paper is practically disintegrating, and the face is just WRONG, proportions all off, but god it has something in it. it's looking at you. it's hurting. and i look at what i'm making now with my better materials and my figured-out process and it's more refined but it doesn't hit the same way. i feel like i've gotten safer without meaning to. like i learned how to make things that don't embarrass me and lost whatever made people stop and stare. i don't want to romanticize being in a bad place just to make good art. i've worked too hard to get somewhere steadier. but i can't pretend i don't see the difference. anyone else feel like their messiest work has a pulse the polished stuff doesn't?
figurative-arthonest-talkprocess
the gallery that wanted me to change my workHad a gallerist once who liked my portfolio but asked if I could "make it more colourful" before they'd show it. I said no. Didn't hear back. Still not sure if that was the right call or just stubbornness. I make quiet beige collage work, it's not going to suddenly become neon. But I do wonder sometimes if a little flexibility would have opened a door. Anyone else been asked to change what they make to fit a space? Did you bend or walk?
art-careergallery-outreachred-flags
the gallery owner who asked me to "tone down the emotion" so my work would sell betterwalked into a gallery opening last week, guy comes up, says he's been watching my stuff online. my heart's pounding because holy shit someone noticed. then he says "your work has so much raw energy but you'd sell three times as much if you just... pulled it back a little. make it more accessible." i stood there holding my wine and wanted to cry and punch him at the same time. accessible. like what i'm doing is too MUCH. like the whole point is to make people comfortable. i spent years learning how to stop making polite art. i grew up in a house where we didn't talk about what was actually happening and i painted that way for so long, safe, quiet, looking good on the surface. i taught myself to tear that open and now someone wants me to smooth it back down so it matches their couch. i told him no and he gave me this little pity smile like i'd made a business mistake. maybe i did. don't care. art that doesn't cost you anything isn't worth looking at. i'll keep painting the ugly honest stuff even if it hangs in my hallway forever 🔥
art worldrantsselling out
the worst gallery meeting I ever walked intosure look we've all got a horror story or two about walking into a gallery with your portfolio and knowing inside five minutes it was a dead loss. give us the worst one. I'll go first. maybe eight years ago, still pretty green, got a meeting with this gallery in a city I won't name. small place, grand, but the fella running it spent the whole time looking at his phone while I was pulling prints out. didn't ask me one question about the work. then he told me he could "make me" if I was willing to "compromise a little" which turned out to mean make stuff that looked like the fella three doors down who was selling. I packed up my stuff, thanked him, and he actually said "are you sure" like I was the one wasting his time. still makes my blood warm thinking about it. what about ye? ever walk into a meeting and wish you'd stayed in bed?
artist-experiencesgallery-outreachhorror-stories
The sliding scale trap, why I stopped letting people name their own priceI used to do this thing where I'd tell people "pay what you can afford" because I genuinely believed in making art accessible and also I hate conflict LOL. But here's what kept happening: Someone who clearly had money would pay me $20 for a charcoal portrait that took me 6 hours. And I'd smile and say thank you because I SAID they could name the price and I didn't want to be a hypocrite. Meanwhile I had a single mom pay me $150 for a small drawing because she said "I know what labor costs and I want you to keep making work." The sliding scale only works if people are honest. And I realized I was letting the people who COULD pay more off the hook because I was scared to just... state my price like a real businessperson. Now I just say what it costs. If someone genuinely can't afford it I'll trade or work something out one on one. But I stopped making my pricing a charity auction where the rich get the discount. Anyone else do the "honor system" thing and regret it?
commissionspricingsliding scale
The stone dealer who taught me more about selling than any gallery ever didBack when I was still doing fabrication for other artists, I used to buy a lot of limestone from this old guy out in Indiana. Third generation quarry family. Tough customer. You showed up late, he'd make you wait. You talked too much, he'd just walk away mid-sentence. One day I'm complaining about a commission that fell through. Client loved the maquette, then ghosted. I'd put three weeks into it. He's loading stone onto my truck and he doesn't even look up. Says "Did you ask for money before you started?" No. Of course not. I was young and wanted the work. He says "Then you didn't have a client. You had a hope." That stuck with me. For years I operated like making the thing was the hard part and selling it would just happen if the work was good enough. That's not how it works. The stone dealer knew that. The gallerists I've dealt with know it too, they just don't say it out loud because the silence benefits them. I'm not saying be a salesman. I'm saying the transaction is part of the arrangement, not an afterthought. If you can't talk about money with someone before you make them anything, you don't have a deal yet.
commissionscraftsmanshipselling art
the woman who wanted me to paint laxmi with a "more modern face", like a film actressShe came to my home, sat on the mat, looked at my mother's old painting of Laxmi on the wall and said, "Ramesh ji, can you make her face a little more... you know, like contemporary? Like Deepika or someone." I said, Mata Laxmi? Like Deepika Padukone? She said yes, why not, we have to keep up with the times. I told her I have been painting Laxmi since I was a boy. In Mithila, the goddess has a certain face. The lotus, the elephants, the gold coins falling from her hand, the proportions of these also are fixed by tradition. You cannot just give her a film star nose and call it Madhubani. She said okay but can you at least make the eyes bigger and more modern. I took the order anyway because my daughter's school fees were due. I painted it the way it should be. She came to collect it and said it looks very traditional only. Took it but I could see she was not happy. My wife said, next time, make her wear sunglasses also.
client storiesmithila paintingtraditional art
The Instagram post that got me three students came from a blurry photo my son took at 6 AMI have been trying for months to make nice reels about Mithila painting. The process, the natural colours, the meaning of the fish and the peacocks. Good lighting, proper background, all arranged. My son helps me with the editing. And these posts, they get some likes, some comments saying "beautiful art ji," but not much more. Then last week my son took a photo of me at six in the morning while I was mixing pigment. I had not even bathed. Old kurta, hands stained with lampblack. The photo is not good, blurry, bad angle. I told him delete it. He said no, let me post. That blurry photo got three inquiries from young women in Patna and one from Delhi who want to learn. They said it looked "real." One said she could see I was actually doing the work, not performing. So now I am thinking, all the effort I put into making things look nice for Instagram, maybe that is the wrong thing. Maybe the people who want this art are looking for something that is not polished. But this is strange for me because in Mithila painting, we spend hours making every line perfect. The whole point is precision. But online, they want the opposite. I am not sure what to do with this information. Keep posting the blurry morning photos or go back to the proper videos? Both feel wrong in different ways.
folk artinstagram marketingmithila painting
The trade that keeps landing me commissions is just swapping prints with other makersI've been doing this thing the last year or so where instead of trying to flog prints to strangers who've never heard of me, I just trade with other artists and makers. Potter gets a hare linocut, I get a mug. Woodworker gets a heron, I get a stool. That sort of carry-on. And what I didn't expect, half the commissions I've had this year came because that potter showed the print to someone who walked into her studio, or that woodworker hung it in his workshop and a customer asked where it came from. It's the slowest funnel in the world but it keeps working. I'm not even trying to sell at that point, I'm just swapping because I want the thing they make. The other thing is it got me out of my own head about pricing for a bit. Nothing resets your sense of value like holding something someone else spent ten hours making and thinking Jesus that's worth more than twenty quid. Makes you price your own work better too. Anyone else doing this or am I just building a very eclectic house one swap at a time?
artist-communitycommissionspricing