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I've been spending so much time on short-form video lately, mainly Reels for Instagram. But I see so many people having huge success on YouTube Shorts and I'm wondering if I should pivot? It feels like a totally different beast. The content that does okay on Reels feels too polished for Shorts sometimes, if that makes sense? Has anyone found a good strategy for both, or do you focus on one platform? My engagement is okay on Reels, but nothing like what I see some people getting on Shorts. Maybe I'm just looking at the wrong creators. It's hard to tell what's real and what's just a lucky spike.

Had a young guy at the booth this weekend, looked at my price tag, nodded like he'd figured something out. Said he could probably do the same thing himself with a Dremel and some YouTube tutorials. I said maybe he could. But I'd been thinking about it all evening and it still bothers me. Not the disrespect, I don't care about that. What bothers me is the assumption that the tool is what matters. Like the only difference between me and him is I own bigger equipment. I've got a 50lb tungsten chisel that I dressed myself because nothing on the market was right for the cut I needed. I spent three months learning to sharpen it right. A Dremel wont teach you how to read grain or when to walk away or what to do when you're 40 hours in and the stone decides to split wrong. Anyway. He walked off with a print. Probably gonna try to carve it this weekend. I hope he does. That's how you learn the difference between wanting to make something and wanting to have made something.