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had a piece in a small group show last month, nothing fancy. yesterday the gallery emailed me saying a buyer wanted to contact me directly. nice, right? turns out she's an interior decorator. she loves the color palette. she wants to know if i can do something "similar but a little warmer" for a client's dining room. the piece she bought is a collage made mostly from a torn-up book about the 1918 flu pandemic and some pages from my brother's old copy of the odyssey. i worked on it during a two-week stretch where i barely left the apartment. it's about loss and contagion and maybe a little about odysseus being an idiot. but sure. warm tones for a dining room. i can do that. i said yes obviously. i need the money. but i feel weird about it. like i'm selling something under false pretenses even though she owns the actual piece and likes it for her own reasons. maybe that's just what selling art is? you put something dark out in the world and someone hangs it over their sofa and that's fine. anyway i'm going to make the warm dining room piece and try not to resent it. we'll see.

So I had this conversation with a gallery owner last week. Small place, mostly sells to people who want "art that goes with the sofa" kind of thing. She was genuinely interested in my work, wanted to take a few pieces on consignment. But she kept pushing me to price them higher than I wanted, not in a greedy way, more like she thought I was undervaluing myself. And I couldn't explain it properly to her. It's not that I think my work is worthless. It's that I paint these old Bangalore houses that are being torn down, and I know the people who used to live in them. Some of them still come and watch me draw. So when I put a price on it, it feels like I'm putting a price on someone's childhood, you know? She said "then don't sell them, just show them." But I do need to sell. I just don't want to pretend it's the same as selling a print of a nice landscape. Anyway, I priced them lower than she wanted and she took three. Two sold in a week. Which I don't know if that proves anything or nothing.

I am totally lost on how to price my art confidently. What system or equation do you use? I understand the process of raising prices if you are selling consistently and investing in your art career. But I am looking for some guidance to get started.

I am totally lost on how to price my art confidently. What system or equation do you use? I understand the process of raising prices if you are selling consistently and investing in your art career. But I am looking for some guidance to get started.

A museum shop in Vienna picked up a small edition of my screenprints for their retail. I was thrilled, museum shop, right, that feels like validation. They paid €150 per print, wholesale. I sold them 20. I did the math yesterday because I was avoiding something else. Each print takes me about four hours from exposure to final trim, not counting the drawing time before that, not counting the screens I burned and then rejected, not counting the test proofs. So €150 for roughly six hours of work per print if I'm being generous about what counts as labour. That's €25 an hour if nothing goes wrong. Something always goes wrong. I'm not saying the museum shop ripped me off. That's just the going rate, they were fine to deal with. But I sat there thinking: I have an MFA, I've been doing this fifteen years, and I'm making €25 an hour selling to an institution that will mark it up to €400 and call it affordable art. And I said yes because I was flattered they asked. I don't know what the right number is. I just know that the gap between what feels good for the ego and what's actually sustainable keeps getting wider and I keep choosing the ego.

Myself Ramesh. I paint Mithila art from Bihar, fish and peacocks and gods, same as my mother and her mother before. This is our tradition, many centuries old. Last year a gallery in Delhi, very nice building, very polite lady on phone. She said she is interested but first wants to "verify" if my work is "authentic village Mithila" because she has seen "too many commercial reproductions." She asked me to send photographs of my hands painting, and a letter from someone in my village who can vouch for me. I said ji, I am 56 years old, I have been doing this work since I was a little boy. My mother learned from her mother. You can see the natural pigment, the line work. But she insisted. So I sent. Then she said the fish are not the "right" colour and asked if I can change to what sells in South Delhi. I said no, this is Mithila fish, this is how we do. She stopped replying. Any of you had a gallery ask you to prove your own tradition? Or tell you your own art is not "authentic" enough? What do you even do with that.

walked into a gallery opening last week, guy comes up, says he's been watching my stuff online. my heart's pounding because holy shit someone noticed. then he says "your work has so much raw energy but you'd sell three times as much if you just... pulled it back a little. make it more accessible." i stood there holding my wine and wanted to cry and punch him at the same time. accessible. like what i'm doing is too MUCH. like the whole point is to make people comfortable. i spent years learning how to stop making polite art. i grew up in a house where we didn't talk about what was actually happening and i painted that way for so long, safe, quiet, looking good on the surface. i taught myself to tear that open and now someone wants me to smooth it back down so it matches their couch. i told him no and he gave me this little pity smile like i'd made a business mistake. maybe i did. don't care. art that doesn't cost you anything isn't worth looking at. i'll keep painting the ugly honest stuff even if it hangs in my hallway forever 🔥

A friend from art school, someone whose work I genuinely like, sold a paper piece at a fair in Stockholm for 12,000 SEK. Same size as what I do, similar material, similar time investment. I charge 3,500 for mine. We're at the same stage, we came out of the same program. I know I'm not being ripped off, I set my prices, nobody forced me. But the gap is hard to sit with. Makes me wonder if I'm undervaluing the work or if they're just better at selling. Probably both. I raised my small pieces by 500 SEK this month and it felt like a test I was going to fail.

I've been selling small etchings for €180 since 2021. Same size, same paper, same amount of work. Three years of the same number while my studio rent in Berlin went up twice and the price of copper plates nearly doubled. Last month I finally raised them to €240. Not a huge jump. Still probably too low for the time that goes in. But I did it. Then a former professor, someone whose opinion I actually respect, saw the new price list and said, in that careful tone, that the pricing was "ambitious." Asked if I was worried about "pricing myself out" of the market. The market being what, exactly? The market of people who think art should cost as much as a nice dinner? I didn't say what I wanted to say, which is that I know etchers in London charging £400 for a similar plate and nobody calls that ambitious. I just said I'd think about it. Now I'm sitting here wondering if I should have raised them more, or if I'm actually wrong. The math says €240 is still a bad hourly rate when you add up drawing time, plate prep, printing, editioning. But the voice of that professor is stuck in my head.

Y'all, I been selling quilts my whole life, church bazaars, word of mouth, folks stopping by the house. Never needed much more than that. But my granddaughter got me on Instagram a few years back, and I tell you what, the folks I've met through there... mm. People from England, from Japan, from California, wanting a piece of what I do. I sold a quilt last month to a woman in Paris. Paris, France. She saw a picture I took on my kitchen floor and paid more than I used to ask for a whole summer's worth of craft shows. And I'm grateful, don't get me wrong. The Lord's been good. But there's something funny about it, these folks paying top dollar for what my grandmother did out of a flour sack because that's what she had. They call it "art" now, and I guess it is. But it was art then too, wasn't it? Anyway. I'm still figuring out what to make of it. Grateful, but figuring.

I've been selling small edition screenprints through Instagram and my site for about a year now. Nothing huge, maybe 15-20 pieces a month. A few weeks ago I started slipping in a free risograph print with each order, just something I'd already made, an extra, no mention of it in the listing. I thought it would be a nice gesture. What I didn't expect is that people started posting the risograph more than the thing they paid for. Like, photographing it on their wall, tagging me, asking if it's for sale separately. The free thing became the thing they wanted. It's making me rethink how I present the work. People love feeling like they discovered something, even if you deliberately put it there. There's something about the "bonus" object that reads as more authentic than the main one, probably because it feels less like a transaction. I don't know, maybe this is just a thing everyone in product already knows. But coming from a fine art background where you never give anything away because it devalues the work, it's messing with my head a little.