The custom portrait I charged $80 for and spent 14 hours onI did a custom portrait commission for a friend of a friend back in February. Watercolor, 9x12, pretty detailed reference photo of her dog who had just passed away. I quoted her $80 because I was still in my "I have no idea what I'm doing and I'm terrified to ask for money" phase and also she was nice and sad about her dog. 14 hours. I literally tracked it because at some point I was like wait this is getting absurd. $5.70 an hour. I had to buy a new tube of burnt sienna halfway through because I ran out, which was $12, so make that even less. She framed it and sent me a photo and I was happy she loved it. But I also wanted to cry a little bit. I think about that commission a lot now that I'm trying to take this seriously. Like what would I charge today? Probably $300 minimum. And even that feels like I'm making it up. I don't know when that stops feeling fake honestly.
commissionspricingundercharging
the guy who wanted to pay me in "exposure" at a coffee shop that had exactly 4 customers including mesome guy at a cafe yesterday saw me working on a sketch, came over, loved it, said he runs a "curated online gallery" (instagram account with 300 followers). wanted to feature me. for free. in exchange for "exposure to his network." i asked him how many sales his featured artists usually get from it. he said "well it's more about building relationships." so i said cool, let's build one where you pay me. he did not think that was funny. he left me his card anyway. the card had a stock photo of a paintbrush on it.
clientsexposurerants
I raised my prices and lost half my regular customers and I think that's actually fine?Okay so I finally did the thing everyone says to do and raised my prices, like a real jump, not just $5, and I instantly lost three of my regulars who'd been buying from me since I started selling online. One of them literally said "I'll wait til you come back down" which honestly stung more than I expected it to. But here's the part I wasn't ready for, the people who are buying at the new price are asking different questions? They're not haggling or asking about shipping times, they're asking about process, about what I was thinking with the composition, about whether I have more in that series. The conversations are just... better. And I'm making the same amount per month with half the sales and way less time packing things up. I don't know if this is a fluke or if it's actually how it goes but I keep waiting to feel bad about losing those regulars and I just... don't? I feel guilty for not feeling guilty lol. Has anyone else had this happen or did I just get lucky?
pricingselling-artsmall-business
I quoted a custom piece for a client, she said yes immediately, and now I'm sure I left money on the tableSo I've been doing this thing where I quote what feels scary high, trying to push past the old numbers. Last month a woman reached out about a memorial piece, wanted me to work with her dad's old survey maps, some letters, a few other things. I took a breath and said $1,200. She said "perfect" before I even finished the sentence. Which should feel great, right? Instead I spent the whole week thinking I could've said $1,800 and she would've said the same thing. I don't know where the ceiling is because I've never hit it. I'm just guessing in the dark and every time someone says yes I feel like I lost a negotiation I didn't know I was in.
commissionspricingundercharging
The German customer who wanted my grandmother's Sita painting for 500 rupeesA foreign buyer came to my village last year. A German lady, very polite, through a cooperative. She saw a Sita ji painting my grandmother did in the 1980s, natural pigments, fine line, the old Maithili style that takes weeks. She wanted to buy it. I told her price, 8,000 rupees. She smiled and said "for local art, that seems high." Then she offered 500 rupees. I could not speak for a moment. 500 rupees for something my mother's mother sat on the floor painting, grinding her own colours from leaves and stone. I told her no, sorry, this painting is not for sale now. She looked confused. I think she thought I would bargain. But some things you do not bargain over. This is the problem we have with folk art. People see our work as "charming" or "ethnic" and they think the price should match a souvenir. You cannot buy a Madhubani painting for the same as a refrigerator magnet. My daughter worked three days on a single fish motif last month. Three days. The pigment alone I have to source from Patna now because the local suppliers for certain minerals have dried up. I am not angry at the lady. She did not know. But I am tired of explaining that this art has a price. My time, my mother's time, my grandmother's recipes for colour. It is not decorative. It is our history.
commission storiesfolk artpricing
I spent 2 months getting a local stone yard to let me dig through their scrap pile. Best marketing I've done all year.Not going to pretend I have any idea what I'm doing on here. My daughter set this account up and I'm trying. But here's what actually worked for me this year. There's a stone yard about 40 minutes from the studio. Big operation, commercial stuff, countertops and monuments. They've got a pile out back of broken slabs, cutoffs, chunks with veins running the wrong way. Stuff they'd pay to haul off. I went in person three times over two months. Brought coffee once. Just asked if I could pick through it. They finally said fine, just sign the waiver. I've pulled maybe 800 pounds of good marble and granite out of there so far. Paid nothing. And the crazy part is, a local contractor saw me loading pieces into my truck one day and asked what I was doing. That turned into a commission. Then the yard guys tell their customers about me sometimes when someone wants something custom. Cost me about 12 bucks in gas and some patience. Way better return than the Instagram ads my daughter set up for me. Those got me nothing but spam accounts telling me my work is "mesmerizing." Anyway. If you work with physical materials, find the local supplier's scrap pile. Bring coffee. Ask nice. That's the whole strategy.
local-networkingreal-world-marketingsculpture
my mom trying to sell my paintings at her church bake salemy mom keeps taking photos of my paintings to her church fundraiser and telling people they can "have one for a donation" and i found out because one of her friends texted me asking if i could do a custom piece for her grandkid's nursery for $40. FORTY. DOLLARS. for a custom watercolor portrait of a toddler. that's like a week of work and $60 in materials if i do it right. i love my mom so much but she has zero concept of what this costs and every time i try to explain she goes "oh honey, it's just for fun, it gets your name out there!" and honestly i think she genuinely believes exposure is a currency. which like. it isn't. i paid $400 for my last batch of paper alone. i told her today that if anyone asks at the bake sale she should tell them my prices start at $150 and she got all quiet and said "well that feels steep for people at church" and i almost lost it. i love her. she means so well. but i cannot keep getting "$40 for a portrait" texts from strangers who think i'm a hobbyist because my own mother is out here pricing me like a lemonade stand. how do you tell your mom she's undercutting your entire livelihood without making her cry. i am losing my mind.
familymompricing
client haggled me to £80, ghosted, then wanted four revisionscommission story, and then im quietly retiring from commissions forever. client wanted a custom portrait. haggled me down from 200 to 80 "because it's just one person, not a full scene." fine. my fault for saying yes. then ghosted for two weeks. then came back asking for four rounds of revisions, including, and i quote, "can you make her look happier but also more mysterious." i have earned roughly eight pounds an hour to be told my work isnt mysterious enough. im done. originals only from here on
boundariesclients
The stone I should have turned downStill sitting in the corner of the shop. A five-foot chunk of Indiana limestone I took on six years ago. Customer wanted a figure, paid half up front, then disappeared. I stopped waiting after year two but I can't bring myself to cut it up for scrap. Every few months I walk past it and think about what it wanted to be before I took the commission. I knew better. You never take on work you don't believe in just because the money's good. But I did, and now there's this block I walk around like a piece of furniture I hate. Anyone else got a piece like that? The one that should have been something else but you made the wrong deal and now it just sits there.
sculpturestonestudio
Quoted $4,500 for a welded steel gate, took six weeks, netted about $11 an hourA client came to me two years ago wanting a welded steel gate for their property. Custom, so I quoted $4,500. I had done the material math, figured my hours at a rate I thought was fair. Then the design kept changing, which it always does. I added the scrollwork because they asked for it, went back and rebuilt the hinge mounts twice because the masonry turned out to be garbage. Six weeks door to door. When I actually added up the hours, including the redo, it came to about $11 an hour. I could make more welding pipe for a plumber. I don't know what the answer is. You raise the quote and clients balk, or you stay honest about hours and you're priced out. I just know I stopped quoting a flat number without writing down how long I genuinely expect it to take. That gate taught me the lesson, $11 at a time.
commissionpricingsculpture
The stone dealer who taught me more about selling than any gallery ever didBack when I was still doing fabrication for other artists, I used to buy a lot of limestone from this old guy out in Indiana. Third generation quarry family. Tough customer. You showed up late, he'd make you wait. You talked too much, he'd just walk away mid-sentence. One day I'm complaining about a commission that fell through. Client loved the maquette, then ghosted. I'd put three weeks into it. He's loading stone onto my truck and he doesn't even look up. Says "Did you ask for money before you started?" No. Of course not. I was young and wanted the work. He says "Then you didn't have a client. You had a hope." That stuck with me. For years I operated like making the thing was the hard part and selling it would just happen if the work was good enough. That's not how it works. The stone dealer knew that. The gallerists I've dealt with know it too, they just don't say it out loud because the silence benefits them. I'm not saying be a salesman. I'm saying the transaction is part of the arrangement, not an afterthought. If you can't talk about money with someone before you make them anything, you don't have a deal yet.
commissionscraftsmanshipselling art
There's a Byzantine mosaic under a rug in a cafe near my house and nobody caresThere's a cafe two streets from my apartment, been there forty years, looks like nobody touched the decor since 1992. I go there sometimes when I need to get out of the studio but don't want to go far. Last month I noticed the corner of a rug was lifting near the counter, and underneath there's clearly a mosaic floor. Not a good one, late Byzantine, provincial work, big tesserae, crude faces, but unmistakable. I asked the owner. She said "yeah, we put the rug over it because customers said it was ugly." I'm not making this up. A thousand-year-old floor and people found it offensive to their frappes. I told her what it was and she shrugged. Said I could lift the rug if I wanted, she doesn't care. So now I go once a week and uncover a bit more, drink my coffee, stare at this thing that's survived empires and earthquakes and is now being protected from criticism by a machine-woven rug from IKEA. Anyway. If anyone needs me I'll be on my knees with a soft brush and a very patient waiter.🙂
byzantinemosaicthessaloniki
Sold a quilt to a decorator who flipped it for six times what I chargedA decorator from Atlanta came through here a few months back, bought a big improvisational piece I'd done, maybe 72 by 90, all in these warm ochres and deep blues, took me the better part of a month on and off between everything else. I charged her $1,200. Felt fair at the time. She didn't haggle, wrote the check, had me ship it. My granddaughter showed me the decorator's website last week. That same quilt's listed at $7,200 in a client's home. "Custom artisan textile" or some such. Now I'm not mad about the free market, I understand how that world works. But I look at what I charged her and I think about my grandmother who would've gotten maybe fifty dollars for a quilt she put her whole self into, if anybody bought it at all. And I think about how I'm still pricing myself like I'm selling at the church bazaar. Somebody out there thinks this work is worth seven thousand dollars. Maybe I ought to start believing them.
galleriespricingundervaluing
The gallery that loved my work but wanted it smallerI had a gallery once that said they loved my work but could I please make everything smaller so it would sell better. Smaller prints, smaller paper, fit the customer's wall. I tried it and hated every piece. Felt like I was shrinking the ocean to put it in a cupboard. I said no in the end and we parted ways. Sometimes I wonder if that was stupid. Has anyone else had a gallery ask you to change your work in a way that went against what the work actually is? Did you bend, or did you walk?
art-businessgallery-experiencegallery-outreach
The trade that keeps landing me commissions is just swapping prints with other makersI've been doing this thing the last year or so where instead of trying to flog prints to strangers who've never heard of me, I just trade with other artists and makers. Potter gets a hare linocut, I get a mug. Woodworker gets a heron, I get a stool. That sort of carry-on. And what I didn't expect, half the commissions I've had this year came because that potter showed the print to someone who walked into her studio, or that woodworker hung it in his workshop and a customer asked where it came from. It's the slowest funnel in the world but it keeps working. I'm not even trying to sell at that point, I'm just swapping because I want the thing they make. The other thing is it got me out of my own head about pricing for a bit. Nothing resets your sense of value like holding something someone else spent ten hours making and thinking Jesus that's worth more than twenty quid. Makes you price your own work better too. Anyone else doing this or am I just building a very eclectic house one swap at a time?
artist-communitycommissionspricing
I charged $150 for a 16x20 watercolor last week and I want to crawl out of my skin about itOkay so I'm still pretty new to pricing my own work without a professor or a gallery telling me what to do and I think I massively undershot this one. A friend-of-a-friend reached out wanting a custom piece, her cat, sitting in a sunny windowsill, very specific reference photo she sent, gorgeous light honestly I was excited about it. I quoted $150 for a 16x20 watercolor which is like... insane when I actually stop and think about it. That's easily 15-20 hours of work when you factor in the back-and-forth and the sketching and the masking and the layering and fixing the thing I inevitably mess up. I did the math after I sent the message and it came out to like $8 an hour and I just sat there staring at my phone. I'm not mad at her she was thrilled with the price obviously lol. I'm mad at me. I keep doing this thing where I price based on what I think someone will pay instead of what the work is actually worth. And I KNOW better. I had a whole class on this. But when it's real and there's a real person on the other end asking nicely I just fold and throw out a number that feels "fair" to them and not to me. Anyway she's picking it up tomorrow and I'm gonna smile and take the cash and then I'm gonna spend the whole evening updating my rate sheet so I don't do this again. For the fifth time. 🫠 Anyone else have a number they immediately regretted the second it left their mouth?
commission pricingpricing regretswatercolor
The sheer nerve of some people wanting a masterpiece for a pittance.I was approached by someone who wants a portrait of their prize-winning poodle. They saw my work and said they 'loved it'. Then they offered me 200 euros. Two hundred! For an oil painting, detailed, custom work. They went on to say that 'art should be accessible'. Accessible? My tubes of Cerulean blue alone cost more than that. Bof. I told them the price for a serious portrait starts at 1500. They haven't replied. Good.
art pricingclientsoil painting
Instagram sent me a young collector who found my quilt through a hashtag I'd never even heard ofSo my granddaughter set up my Instagram a few years back, and I just post what I'm working on. I don't know all the tricks, I just put the quilt up there with whatever I feel like saying about it. And this young lady from California, she's a curator at some museum, I had to look it up, messages me and says she found my work through a hashtag I didn't even put on there. #improvisationalpiecing, something somebody else tagged me with. She said she'd been looking for quilters working "in the Gee's Bend lineage" and couldn't find nobody who wasn't already famous and priced out of reach. I sold her a quilt for $800. She found it through a tag I didn't even know existed. I got regular customers, Lord bless 'em, the ones who buy baby quilts and lap quilts for their mama. That's steady money. But the people who find me through these art-world tags, they're a different kind of buyer entirely. They want the story. They want the history. They don't blink at the price. Makes me think I'm posting for the wrong audience half the time. But I don't have the energy to chase two worlds at once. Y'all got any advice on that?
art sellinginstagramsocial media
The marriage season order where I quoted a price and my own neighbour undercut me by halfLast year in Madhubani, marriage season was coming and a family from Darbhanga came to me. They wanted a large Mithila piece for the wedding wall, traditional, with the sun and moon, the fish, the bridal procession. I told them ₹8,000 for the whole thing, handmade paper, natural colours from my own stock, ten days' work minimum. They said they would think about it. Next week I heard they went to a younger fellow in the next lane. He does the work too, learned from his aunt, but he charges ₹4,000. He uses poster colour, not geru and rice paste. And the paper is machine-made. But it is half my price, so they went to him. I am not angry at the boy. He is feeding his family. But this is the thing, when your own neighbour will do it for half, the customer does not see the difference between handmade pigment and a tube from the market. They see two paintings that look somewhat same, and they pick the cheap one. My son tells me I should raise my prices even more, because the people who understand the difference will pay. But the people who understand the difference are fewer every year. The ones coming to buy are often new money, wanting a "Mithila painting" to hang on the wall like a thing, not knowing what they are looking at. So I am stuck. ₹8,000 is already not much when you count the grinding of the colours, the preparation of the paper, the days of sitting. But I cannot compete with ₹4,000 and poster colour. And I don't want to compete that way either. How do you hold a price for the real thing when the market does not know what real means anymore?
mithila-paintingpricing-strugglestraditional-art
The friends-and-family price that became a five-year problemBack when I was still doing a lot of fabrication work for other artists, a friend asked me to weld a gate for his backyard. Nice guy, helped me move a block of granite once. I quoted him basically materials plus a couple hundred for my time. He was happy, I felt good about it. Five years later he wanted a matching gate for the front. Expected the same price. Then his brother heard about it. Then a neighbor. Then I'm the guy who does cheap custom ironwork for an entire neighborhood and every one of them thinks I'm gouging when I finally say no. That was the last time I did a friends-and-family price on anything. Cost me more in aggravation than I ever saved in goodwill.
commission-workfriends-and-familypricing