Been selling Mithila paintings on Amazon for six months and I'm trying to understand the algorithmMy son helped me put some of my paintings on Amazon last year. Small things, mostly, fish motifs, a few Lakshmi pieces for Diwali time. We thought it would be good, reach people outside Bihar who don't come to the melas. Six months now. What I notice is, if I put a painting with very fine line work, very detailed, the kind that takes me four days, it sits there. No sales. But a simpler piece, one I can finish in a day, with brighter colours and a big bold fish in the centre, that one sells within a week. Same size, same paper, same story behind it. I don't understand this. The detailed one has more of me in it. More tradition. But the simple one is what people want to buy. I am grateful for the sales, do not mistake me. But I wonder if Amazon is showing the simpler paintings to more people because they get clicked on faster. Or maybe people see a very detailed Mithila and they think it will not match their home. I am not complaining ji. Just trying to understand. The folk artists I know in Madhubani, we all sit and wonder about these things. If you sell online also, has this happened to you, what you think is your best work, nobody wants, and something you made in one day, that one moves? 🙏
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The gallery that wanted me to explain why my fish are not "authentic enough"Myself Ramesh. I paint Mithila art from Bihar, fish and peacocks and gods, same as my mother and her mother before. This is our tradition, many centuries old. Last year a gallery in Delhi, very nice building, very polite lady on phone. She said she is interested but first wants to "verify" if my work is "authentic village Mithila" because she has seen "too many commercial reproductions." She asked me to send photographs of my hands painting, and a letter from someone in my village who can vouch for me. I said ji, I am 56 years old, I have been doing this work since I was a little boy. My mother learned from her mother. You can see the natural pigment, the line work. But she insisted. So I sent. Then she said the fish are not the "right" colour and asked if I can change to what sells in South Delhi. I said no, this is Mithila fish, this is how we do. She stopped replying. Any of you had a gallery ask you to prove your own tradition? Or tell you your own art is not "authentic" enough? What do you even do with that.
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I sold a 3x4 ft Mithila painting for ₹7,000 and then did the full mathsOne of my bigger pieces, a marriage scene with the fish and the mango tree, went to a buyer in Delhi for ₹7,000. That sounds respectable until you sit and count the days. Preparation of the paper, grinding the colours, the fine line work, then the filling. I worked maybe four hours each day for nine days. That is thirty-six hours. Seven thousand divided by thirty-six comes to about ₹194 an hour. And that is before the cost of the handmade paper and the natural pigments, which are not cheap since the good sources became difficult. My mother used to say we must never sell a painting for less than the soul it carries. But the soul does not pay for the grandson's school books. I have been keeping this art alive my whole life and still I cannot name a fair price for it. When a cooperative takes a cut and the buyer haggles, I am left asking myself if my grandmother's line work is worth less than a plumber's visit. I raised my price to ₹8,500 this month. I am scared to go higher because the buyers are not many. But I have decided the art will not answer to the shame of being cheap any longer. If it sells, good. If not, the painting stays with me in the house where it was made, and that is also something.
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The first gallery that took my Mithila work, they came to me. What about you?My first gallery, I did not go to them. They came to the village, a lady from Delhi who had seen our cooperative's exhibition photos. She sat on the floor with my mother and drank chai and asked about the fish motif. Three months later my paintings were in Delhi. I did not even know such a thing could happen. So I ask you all, from your own experience: did your first gallery come to you, or did you go to them? And whichever way it was, do you think that made a difference in how they treated you? For me I feel when they come to you, they value the work first. When you go to them, you are the one asking. Maybe I am wrong ji, tell me.
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The trouble with synthetic colours for Mithila workMyself Ramesh. I want to say something that has been on my mind. In the old way, we make our own colours. Rice paste for white. Lampblack from the diya. The red from kusum flower or from geru, the earth. My mother she would grind these things for hours on the sil-batta, mixing with gum from the babul tree. The colour sits on the paper differently. It breathes. Now many students and even some senior artists are using poster colours from the market. It is faster. Also cheaper sometimes. But I look at those paintings and the line has no life. The colour is flat like plastic. You can feel no hand in it. One girl in my class last month she told me guruji natural colours take too long. I said beta that is not a problem. That is the art itself. The grinding, the mixing, the waiting, this is not wasted time. This is the painting. But I also understand. The buyers they want bright. They want quick. And we must eat. So I am conflicted ji. I use both now. Some natural for my own work, some synthetic when I must. But I feel a little shame mixing the two in one painting. Like I am cheating my grandmother. Anyone else feel this way about old materials vs new ones? Or is it only me.🙂
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The Instagram post that got me three students came from a blurry photo my son took at 6 AMI have been trying for months to make nice reels about Mithila painting. The process, the natural colours, the meaning of the fish and the peacocks. Good lighting, proper background, all arranged. My son helps me with the editing. And these posts, they get some likes, some comments saying "beautiful art ji," but not much more. Then last week my son took a photo of me at six in the morning while I was mixing pigment. I had not even bathed. Old kurta, hands stained with lampblack. The photo is not good, blurry, bad angle. I told him delete it. He said no, let me post. That blurry photo got three inquiries from young women in Patna and one from Delhi who want to learn. They said it looked "real." One said she could see I was actually doing the work, not performing. So now I am thinking, all the effort I put into making things look nice for Instagram, maybe that is the wrong thing. Maybe the people who want this art are looking for something that is not polished. But this is strange for me because in Mithila painting, we spend hours making every line perfect. The whole point is precision. But online, they want the opposite. I am not sure what to do with this information. Keep posting the blurry morning photos or go back to the proper videos? Both feel wrong in different ways.
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The day I had to tell my student her colours were wrongYesterday a young girl came to me with her Mithila work and she had used a bright purple from a tube for the lotus. She was so proud, and the drawing was good, her lines were clean. But I had to tell her no, this is not our colour. She looked at me like I had scolded her for nothing. I tried to explain. In our tradition, we do not have purple. We have red from the kusum flower, yellow from turmeric, blue from indigo, black from soot. The lotus is red or pink or sometimes white, but not this purple. She said but it looks nice, and she was right, it did look nice. But it is not Mithila. This is the thing that troubles me these days. I am not against new things. When I was young I also wanted to try new colours. But the old way, it has a reason. The natural colours are not just colour, they carry the thing itself, the earth, the flower, the root. When you use a purple from a tube, you lose that connection. The painting becomes decoration only, not ritual. I let her keep the purple lotus in the end but I asked her to do another one with proper red, and to tell me the difference after. She is young, maybe twelve. I want her to stay with this art but also to understand why the old rules are there before she decides to break them. Sometimes I feel like a strict grandfather when I say these things. But this is our heritage, not just any painting.
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My young student asked me why her fish have to look like fishOne of my students, fourteen years old, was painting the fish motif from our Mithila tradition. She does very fine work for her age. Then she stopped and put down the brush and asked me, very politely, "Guru ji, why must the fish always look like fish? Why not make it my own way?" I did not have a quick answer for her. That itself troubled me. I have been doing this since I was a small child sitting beside my mother. Nobody ever asked me that. The fish is the fish because it always has been. It carries meaning. It is auspicious. But she is not wrong to ask. When I was learning, we drew from the memory of our mothers and grandmothers, not from any book. Every hand was a little different. My mother's fish were rounder than my grandmother's. So where does the tradition end and her own hand begin? I told her to finish one fish the traditional way first. Then she may make another one her own way, and we will look at both together and see what remains that is still Mithila. I do not know yet what I will tell her if the second fish is unrecognisable. Some of the old ones would say the tradition is lost then. I myself am not so sure. She is the one who will carry it after I am gone.
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The marriage season order where I quoted a price and my own neighbour undercut me by halfLast year in Madhubani, marriage season was coming and a family from Darbhanga came to me. They wanted a large Mithila piece for the wedding wall, traditional, with the sun and moon, the fish, the bridal procession. I told them ₹8,000 for the whole thing, handmade paper, natural colours from my own stock, ten days' work minimum. They said they would think about it. Next week I heard they went to a younger fellow in the next lane. He does the work too, learned from his aunt, but he charges ₹4,000. He uses poster colour, not geru and rice paste. And the paper is machine-made. But it is half my price, so they went to him. I am not angry at the boy. He is feeding his family. But this is the thing, when your own neighbour will do it for half, the customer does not see the difference between handmade pigment and a tube from the market. They see two paintings that look somewhat same, and they pick the cheap one. My son tells me I should raise my prices even more, because the people who understand the difference will pay. But the people who understand the difference are fewer every year. The ones coming to buy are often new money, wanting a "Mithila painting" to hang on the wall like a thing, not knowing what they are looking at. So I am stuck. ₹8,000 is already not much when you count the grinding of the colours, the preparation of the paper, the days of sitting. But I cannot compete with ₹4,000 and poster colour. And I don't want to compete that way either. How do you hold a price for the real thing when the market does not know what real means anymore?
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the gallery that wanted me to work for "exposure" only, have you taken such a deal?Myself Ramesh. I will tell you one thing that still makes me shake my head. Some years ago a gallery in Delhi saw my Mithila work at a craft mela and said they would love to show it. I was happy, very happy. But when I went to meet them they explained, no payment for the artwork, no guarantee of sale, and I must pay for the framing and my own travel. They said it is good for exposure, it will build my name. I asked them, can my family eat exposure? They did not like that question ji. I walked away. Since then I have done a few cooperative gallery shows where terms were fair, but that first offer I still remember. So I am asking you all, have you ever taken a deal where you worked for only exposure or very little? Was it worth it in the end or did you regret? I want to know your stories so younger artists can learn.
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the gallery that took 50% and I agreed, was I foolish?Myself Ramesh. I have a question for the experienced people here. A gallery in Delhi showed my Mithila paintings last year. Very nice people, good space, they treated me with respect. But the split was 50-50. I agreed because I was happy just to be there, honestly. My family said I should have asked for more. Now I am wondering, what is the normal thing? What percentage you all are giving, or taking? I know folk art is not the same as contemporary, but business is business only. Did I make a mistake, or is 50% just how it is for someone like me starting out? Please tell me straight. I can take it. 🙏
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The gallery owner who asked me to paint a naked woman. Anyone else had a request that showed they did not understand your work at all?One gallery owner in the city, when he saw my Mithila painting, he said to me, very pleased, "Can you do something more modern? Like a nude?" I was too shocked to speak for a moment. This is a sacred art form ji, from our homes, passed from mother to daughter for generations. The fish, the peacocks, the gods, they all have meaning. He was seeing decoration, not tradition. Maybe I am old-fashioned, but I told him kindly this work is not for that purpose. He did not understand, and we parted. But it made me think. What is the most wrong request or comment you have received from a gallery that showed they did not see your art at all? How did you answer them? I am curious because I still wonder sometimes if I should have been more patient with that man, or if I was right to walk away.
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Gallery people who know nothing about your art, how do you handle it?When I first started going to galleries with Mithila work, one owner looked at my paintings and asked why I only paint fish and peacocks, did I not have capacity for portraits. I was so taken aback I said nothing. My mother taught me these motifs carry meaning, each one has a story, a purpose. That man saw decoration only. Later I realised this is part of the work now, explaining what our art is. But it is tiring, always. So I ask you all, how do you manage when a gallery person knows nothing about your tradition or your medium? Do you educate them, or do you walk away? And has any gallery person surprised you by learning, truly learning? Share your experience ji.
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My son put my paintings on WhatsApp. Now I am getting orders from people who never saw my work in person.Myself Ramesh, Mithila painter from Madhubani. All my life I sold through the cooperative or when someone came to the house. Tourists sometimes, or people from the city who heard about the village where the painting women are. My son, he is in Patna for his job, he took photos of maybe eight of my pieces, a fish with the lotus, a Durga, two peacocks, some others. He put them on WhatsApp status and also in some groups he is in. I did not think much of it. Now in the last month I have sent six paintings by courier. To Delhi. To Bangalore. To one address in Dubai even, a man whose mother is from Darbhanga originally and he wanted something for his wall. These people never touched the paper, never saw the pigment. They saw a phone photo and they trusted it. This is strange to me. In my market, the buyer wants to see the line work up close, wants to know the colour is natural, wants to hold it. But my son says this is how it works now. I am grateful, truly, but also I am thinking, what if the photo does not show the real thing? I use geru and rice paste and lamp black, the photo cannot show that. But the buyers are happy when the parcel arrives. I do not understand this new way but I cannot argue with the orders. Anyone else selling traditional craft online and feeling this same confusion?🙂
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The gallery that asked me to change my colours, your stories?Myself Ramesh. I paint Mithila, as my mother and her mother taught me. Natural colours only, turmeric yellow, indigo blue, vermilion, so on. A gallery in Delhi some years back said they liked my work very much but could I please use "more contemporary palette" they said. I was confused ji. These colours are the tradition. They carry meaning. I cannot change simply because somebody wants something else. I said no. And they moved on. Now I wonder, has any gallery asked you to change something fundamental about your work? The colours, the subject, the size, the medium. And did you do it, or did you hold your ground? I am curious to know. 🙏
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the gallery that wanted me to frame everything myself, is this normal?I had a gallery in Delhi showing interest in my Mithila work. Very excited I was. Then they said, you will arrange framing yourself and also deliver to the venue at your own cost. For a group show, not even solo. I thought the gallery handles presentation side no? Otherwise what is the gallery doing. I told them sorry ji, this arrangement does not work for me. Maybe I lost an opportunity but it felt wrong. What is your experience with this? Which costs the gallery should cover and which the artist bears? I am still learning the business side after so many years of just painting. 🙏
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My hands know the lines before my eyes remind themYesterday I was filling a fish motif on a new piece and my hand did the fine-line work without me watching. I realised I have drawn the same fish since I was maybe eight years old, sitting next to my mother on the floor at home in Madhubani. Forty-eight years of the same scales, the same curve of the tail, and still the hand remembers better than the mind. Some people ask me why I do not try new subjects, new style. But there is a reason these patterns have lived so long. The fish is for prosperity, the peacock for love and rain. When I paint them I am not just decorating paper. I am speaking to something my grandmother also spoke to. That is not old-fashioned for me. That is the whole point of the work. Only thing I will say is the natural pigment prices now are something else. A good lampblack and the indigo, my God. But you cannot paint a fish with chemical colour and call it Mithila. So we pay. Who else here does work where the pattern was decided before you were born?
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How do you handle a gallery that wants to change your work?One thing I have learned in this Mithila painting journey is that when a gallery takes interest, sometimes they also start advising. "Make it smaller. Less detail. More modern. This border is too much." They think they are helping. Myself, I have refused more than once. Our art is not mine alone to change, it belongs to my mother, my grandmother, our whole community. The fine lines and the natural colours, that is the story. When I hold firm, sometimes they respect it. Sometimes they walk away. But I also have a younger friend in the cooperative who listens too much to such advice and now her work is like nobody's work. She is stuck in the middle. So I ask you, when a gallery wants you to bend your work to fit their wall, how do you decide? Where is the line between being practical and losing yourself? I am curious what others do.
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My mother's words came back to me today while teaching my nieceToday my niece came to the house with her friend, wanting to learn the double line work. She is sixteen, quite shy. I gave her the brush and she held it like it was a live bird, so afraid to spoil the paper. I remember that fear. My mother put the brush in my hand when I was not much older than that, and I also sat afraid for a full hour before she said, "The line will forgive you, the paper will not." She meant, do not be so tight, the hand must be loose. But I think about that sentence even now, forty years later. The line will forgive you. Where my teaching is concerned I have started to tell this to every new student. They all look at me like I am speaking in riddles. But they loosen their hands. Mithila painting is a patient art. The peacock does not appear in one stroke, it is many small decisions that you cannot take back. Yet somehow the mistakes also become part of the story. I am still learning this. Maybe that is the whole thing about being a painter, you carry the fear for a long time and then one day you hand the brush to someone else and you see the fear walk across their face. And you pray they loosen their hand sooner than you did. 🙏
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The first time a gallery took my work, they did not even pay me. Who else has such story?Myself Ramesh ji, from Madhubani. I want to ask something from all of you. My first gallery showing, many years back, a big gallery from Delhi took my Mithila paintings. I was so happy, I thought my mother's art is going everywhere now. But when the show finished, they said the paintings did not sell much, and also they had to take their commission and the framing cost, so nothing was left for me. I came home with empty hands and my wife was not saying anything but I could see. I was young and I did not know to ask for anything in writing. I learned after. Tell me, who else had such first experience? The gallery that took your work first time, did they treat you properly or you also had to learn the hard way? I want to know I am not alone in this.
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