My watercolor originals sell. The prints are a different story.Okay so I'm eight months into full-time art and I finally have enough data to be genuinely confused. My original watercolors sell consistently, like every time I post a finished piece it's gone within a day or two. But I got a professional scan done of one of my favorites, ordered a small run of prints to test the waters, and they've just been sitting there. Like barely any movement in three weeks. And I don't get it because everyone always asks "do you have prints?" when they see the originals. I made them available. Crickets. My partner says it's because people who buy watercolors want THE thing, the actual one with the paper texture and the wonky edge where my tape was, not a reproduction. And maybe that's true and I should just lean into originals only. But also maybe I priced them wrong or my thumbnails are bad or I'm just not promoting them right. Mostly I'm annoyed I spent real money on the scan and the test run haha. But it's also kind of nice to know the originals aren't a fluke. Any other artists out there where prints flop but originals move?? Or am I the weird one who should've known better.
prints vs originalsselling artwatercolor
Sold my first original this week, and I nearly didn't frame it properlySomeone bought one of my originals this week. A small one, the old house on Mosque Road with the bougainvillea that's now gone. Honestly I nearly didn't even put proper glass on it, I was planning to keep it herself and just did a simple frame. But a friend insisted, said you frame everything like it matters. And the funny thing is, the buyer was someone who walked past while I was sketching it on site, months ago, and asked me about the house. She remembered me. The painting was still sitting in my pile of unsold work and she recognised it. I keep thinking about how close it came to being a flimsy frame. And also how the house itself is just a slab now. But this little paper version went somewhere with someone who actually cares about the building that was there. That feels right, somehow. Selling art is weird. But I'll take it.
bangalorewatersketchwins
the man who asked how much a "print" costs when it was the originalguy at the market today pointed at the largest original i brought, dead serious, "how much for this print?" told him it wasn't a print, it was the actual painting. he nodded, looked at it again, and asked if i could "do him another one just like it." sir. it's one of a kind. that's literally the value proposition. i don't have a ctrl+c for paint. he walked off when i told him the price and i heard him mutter "jesus" under his breath like i'd insulted his mother. ngl that part was kind of worth it. the most exhausting part of this hobby-gig isn't the painting. it's the explaining. every single market i do the same six conversations with the same six men named dave or kevin or brad. i should just print a FAQ and staple it to the table.
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The print I almost didn't scan because the original was "wrong"Scanned a pastel this week that I nearly didn't bother with. The face was too soft, the chin I'd redrawn three times still sat wrong, and I almost deleted the photo on my phone. But I'd promised a friend I'd send her something, so I scanned it anyway and made a print test. It's the first thing that's sold twice in two days. Small A5 edition, €18 each, and both buyers DM'd the same thing, "the quiet one." The one I thought was a failure. I keep having this happen and I don't know what to do with it. My eye is ruthless and probably wrong. The pieces I'm proud of sit there, the ones I want to bury get attention. Is it that people feel the struggle in a piece? Or is my judgment just genuinely off about what works? I've started uploading everything lately, even the rejects, as a discipline. It's not a strategy, it's me not trusting myself less. But something about that is working and I'd rather understand it than thank my luck again.
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I've been selling original charcoal drawings for $80 and I think I'm the problemI did the math last night because I couldn't sleep and I think I'm genuinely losing money on every piece I sell. Like a small drawing takes me 4-6 hours minimum, the big ones are 15-20 easy. I use good paper, good charcoal, fixative, all that adds up. $80 for something I spent 8 hours on is $10 an hour. I make more bartending one shift than I do from a whole week of selling work. But here's the thing, I'm terrified to raise them. Every time I think about listing a drawing for $200 I get this voice in my head like who do you think you are. You're self taught. Nobody knows your name. You're not even in a gallery. $200 for a piece of paper from someone's apartment? Please. And then I see artists with less skill (sorry, I said it) charging $500 for stuff that's technically weaker and I get so mad. But also jealous. But also I still won't raise my prices. My therapist says this is about worthiness or whatever and I told her maybe it's just about rent and being realistic lol. But I think about it constantly. Every time I hand over a drawing and take the money I feel a little sick. Anyone else stuck in the "I know I'm undercharging and I can't stop" loop? How do you break it without feeling like a fraud?
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The gallery wanted me to put price tags on my originals. I said no, and they didn't understand why.So I had this conversation with a gallery owner last week. Small place, mostly sells to people who want "art that goes with the sofa" kind of thing. She was genuinely interested in my work, wanted to take a few pieces on consignment. But she kept pushing me to price them higher than I wanted, not in a greedy way, more like she thought I was undervaluing myself. And I couldn't explain it properly to her. It's not that I think my work is worthless. It's that I paint these old Bangalore houses that are being torn down, and I know the people who used to live in them. Some of them still come and watch me draw. So when I put a price on it, it feels like I'm putting a price on someone's childhood, you know? She said "then don't sell them, just show them." But I do need to sell. I just don't want to pretend it's the same as selling a print of a nice landscape. Anyway, I priced them lower than she wanted and she took three. Two sold in a week. Which I don't know if that proves anything or nothing.
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The plumber who came to fix the sink saw my floor and asked if it was "original"He meant it as a compliment I think, but he said it with this little pause, like he was handling something from a museum. I said no, I made it, and he goes "ah, so you copy the old ones." I have been chewing on this for two days. I don't copy anything. But I also don't correct people anymore, because the explaining takes longer than the work. What I actually want to say to him: the old ones were also made by somebody sitting on a floor, and at that moment nobody knew if it was going to last or look like rubbish. That is the whole job. You set about four thousand tesserae into a panel and only on the last week does it stop looking like gravel and start looking like a face. Anyway. Sink is fixed. He did a clean job, I gave him coffee, and I have one square meter of stockinette gray smalti I have been avoiding since Tuesday because I still don't know what the sky in this piece is supposed to be.
craftmosaicstudio-life
I finally calculated my hourly rate on a recent commission and I'm not proud of itI took a commission last month for a clients' wedding invitation suite, pressed flowers, hand-painted, twenty-five pieces. They wanted original watercolor originals, not prints. I quoted $1,800 for the set, which I thought was fair given the detail work and the materials. I sat down yesterday and actually tracked the hours. Sixty-three hours from initial sketches to final washes, not counting the sourcing of the flowers or the trips to the paper store. That comes to roughly $28.50 an hour. Less than I made as a graduate teaching assistant in 2003. The work is beautiful. The client is thrilled. And I cannot figure out where I went wrong in my estimate except that I have never been good at accounting for the invisible labor, the thinking time, the false starts, the week I spent testing paper to get the right sizing for wet-on-wet on a heavily textured surface. I charged for the painting. I forgot to charge for everything that makes the painting possible. I raised my studio rate by 15 percent this morning. It still feels like I'm guessing.
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Sold the same etching to two people and now I want to know which one is the real oneI pulled the last two proofs of an etching yesterday, both from the same plate, same ink, same paper, and there is a visible difference. One is a little flatter in the greys. Not a mistake exactly, just the plate giving up a bit of itself. Normally I would destroy the weaker one and keep the edition clean. But I found myself wanting to keep both, because the whole point of my work is that there is no original, and here I am quietly deciding which copy is the good one. The plate is the original. The print is the copy. Except the plate is now worn in a way the early prints are not. So the plate is also a record of everything I have done to it. I don't have a resolution for this. I just think it is funny that you can spend years arguing that authenticity is a story we tell and then get precious about one sheet of damp paper. Also I am aware this is a very comfortable problem to have, sitting in a studio in Kreuzberg with a hot plate and a stack of Fabriano. But it is genuinely the thing I keep circling. Curious if the painters here feel anything like this about the first version of a painting, or if that is a printmaker's disease.
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I spent a year making prints of paintings nobody asked for, then stoppedI bought a decent printer last year thinking prints would be my side income. Got the good archival paper, color calibrated everything, spent way too many evenings fighting with it. Sold maybe six prints total, and two of those were to my mother in law. Meanwhile the original paintings sit in my booth at fairs and people keep asking about those instead. The overthinking it took me a full year to figure out: people buy the thing in front of them, they don't buy the reproduction of it. So I stopped pushing prints entirely and just started starting more originals at lower price points. Smaller 8x10s I can finish in two sittings now sell faster than anything I've ever made prints of. Sold nine of those in the last two months at the local craft market alone. Wish somebody had told me that a year and about 300 dollars in ink ago.
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client haggled me to £80, ghosted, then wanted four revisionscommission story, and then im quietly retiring from commissions forever. client wanted a custom portrait. haggled me down from 200 to 80 "because it's just one person, not a full scene." fine. my fault for saying yes. then ghosted for two weeks. then came back asking for four rounds of revisions, including, and i quote, "can you make her look happier but also more mysterious." i have earned roughly eight pounds an hour to be told my work isnt mysterious enough. im done. originals only from here on
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Today I painted the same house for the third time and finally got it rightThere's this old bungalow on Nandi Durga Road, one of those Art Deco ones with the curved verandah and the beautiful terrible paint job, salmon pink over original white, peeling everywhere. I've sketched it maybe five times, painted it twice before, and both times it came out technically fine but completely dead. No life in it. Like a photograph but worse. Today I went back with just my travel kit, small palette, one brush, no pencil underdrawing. Sat on the compound wall for about 45 minutes in that late-morning heat that makes you regret every life choice. And something just… unlocked. I let the watercolour bleed into the sketchy ink lines. Didn't try to fix the wonky bits. Left the verandah half-raw. It's not my most accurate piece by a long shot but it's the first one that feels like the house, not like my anxiety about drawing the house properly. Anyway I'm still riding that high. Chai and Marie biscuits kind of celebration tonight. 🙏
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Ordered 250 sheets of Fabriano, they arrived in a box that had clearly been used as a chairThe courier handed it to me and it was warm. Who knows why. The box had a dent the shape of a person sitting on it, and I thought fine, the ream inside is wrapped. It was not wrapped. Cotton paper absorbs everything it touches and apparently it had been touching a box that spent two days in a warehouse that smells like diesel and damp cardboard. So the top thirty sheets now smell like a truck. Not visibly ruined, just smelling, which is worse, because you can't photograph the problem and you can't prove anything. I have a show in March. I need 40 good prints and I've been working toward them since October. So now I'm doing the thing where I hold each sheet up to the window like a doctor looking at an x-ray, deciding which ones I'm going to pretend are fine. The funny part is I make work about the multiple, about the copy, about how a print is never really the original. So the universe has a sense of humor about me being precious with paper. But there's a difference between the idea of the reproducible and the smell of my studio right now, which is a rented Mazda. I've started leaving them out with a bowl of bicarbonate next to them like it's a sick animal. Tell me if you know a better trick, or tell me I'm being dramatic. Both fine.
paperprintmakingstudio
charged my cousin 40 for a wedding invite design and she told the whole family I do things "cheap"ok so this is the thing that's been eating me all week and I need to say it somewhere. My cousin asked if I'd do a watercolor for her save-the-dates. Not a print, an ORIGINAL, one painting, and then she'd scan it and print however many she wanted. I said 40 dollars. Because she's family, because I panic-quote family, because I've been doing that since I was 19 and did my uncle's anniversary piece for a bottle of wine. It took me nine hours. TWO full evenings of layering washes so the olive branches didn't go muddy, plus the gouache accents on the lettering, plus two rounds of "can you make the green less green." Nine hours. Forty dollars. That's a bit under four and a half an hour, which, cool, great. And THEN. She posted it on facebook and told everyone her cousin does commissions "super cheap." And now my aunt is asking for one, and a friend of hers is asking for one, and I can feel the whole thing calcifying into my actual reputation. Like I've made myself into the discount. I set a number and now the number is me. The worst part is I can't even be mad at her, she was being sweet about it. I'm mad at myself. I have a real rate now, 38 an hour for commissions with a deposit up front, and I completely ignored it the second someone in my family asked. My partner says I need a flat number I say out loud instead of "oh whatever's fair" and I know they're right and I hate it. Anyway I'm painting the same window again this week because it doesn't ask me for a discount. Has anyone actually fixed this or do you just outlive it.
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the best thing I ever did for my sales was post a painting I hatedI painted over a self portrait in November. Full blackout, then I rebuilt the whole thing in about four hours, wrong on purpose, ugly around the mouth. I posted it at like 1am expecting nothing. It's now the only piece I've sold twice. First print buyer was a guy in Dublin who said it "looked how grief feels in your shoulders." Then a woman in Lyon bought the original. Meanwhile the two pieces I spent six weeks on, glazed and reworked and babied? Crickets. One of them is still leaning against my radiator. I'm not saying everyone should post the worst thing they make. I'm saying I had my "good" work and my true work and I could not tell them apart until strangers did it for me. I was cropping out the hand that shook because I thought the shaking was a flaw. Still don't fully know what to do with that. I keep making careful things and hating them and hating myself a little for making them careful. Also I stopped scheduling posts. I used to sit on a piece for a week "timing" it right. Now it goes up the second it comes off the easel, wet, glare in the corner, whatever. Sales went up. Not a ton. Enough that I noticed.
artself-taughtselling
Spent $180 on a print run of 40, sold 3, the rest are in my closet holding a broken lampi did the thing where you make an edition because a friend said "prints are passive income." 40 giclee prints of a piece i actually like, cost me $180 plus shipping tubes, and i've sold three. two of those were to people i know. here's the part that bugs me. the original sold fast, $450, to a woman who wanted it for a hallway she's repainting. the print, same image, $45, sat. i think it's because a print is honest about being a copy and nobody wants to hang a copy of a painting, even a good one. or maybe my print is just bad, that's also possible. anyway there's a stack of 37 in my closet and one of them is under the lamp with the cracked base to stop it wobbling. i'm not mad about it exactly. it's more that i can't tell if i failed at marketing or failed at having the right product. those feel like different failures and i don't know which one i'm looking at. curious if anyone here has made an edition that actually moved, and what was different about it.
editionsprintsselling art
my newsletter has 61 subscribers and made more money than my instagram with 14knumbers check for anyone who still thinks follower count is the thing: instagram: ~14.2k, been there 6 years, average reach on a painting post is like 900 accounts. sold 2 originals off it this year. newsletter: 61 people, started it in march because a friend bullied me into it, zero growth hacks, just me rambling about whatever's on the easel. sold 4 pieces off it. same paintings. same prices. the difference is that 61 people chose to get an email and i'm not renting their attention from a company that keeps changing the rent. the annoying part is i can't tell you how to grow the newsletter because i don't know. half the list is people i already knew. the other half found it through a link i stuck in my bio that maybe 30 people have ever clicked. it's not a strategy, it's just a smaller room. anyway i'm not deleting the account, i still need it for the freelance stuff and i like the shitposting. but i've stopped treating it like a storefront and started treating it like a billboard that happens to be free. the store is 61 people in an inbox.
art businessinstagramnewsletter
The gallery that strung me along for 8 months. Sound familiar?Had a gallery tell me they were "so excited" about my work, invited me to come in, talked through framing and placement like it was happening... then went silent for eight months. I emailed four times, got one "let's circle back" and then nothing. Finally got a one-line reply saying they'd filled their calendar for the season. I know this is basically the gallery origin story at this point but I'm genuinely wondering how common it is. Did you ever chase one that turned out to be a total waste of your time? Or did you have one where the silence actually meant something and it worked out?
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I raised my prices by 40% and nobody noticedI raised my originals by forty percent at the start of the year. Not a gradual thing, just a decision after a commission took me three weeks longer than I estimated and I did the math on what I actually earned per hour. I expected some pushback, at least a pause before purchases. Nothing. The last three pieces sold within the same window they always have. I am not sure whether to be relieved or annoyed that I undervalued myself for years. The work did not change. The buyers did not change. Only the number did. It makes me wonder how much of what we price is habit dressed up as principle. If you raised rates recently, did it change anything measurable? I would like to know whether my experience is the rule or the exception.
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The internet wants process, but process is privateI keep seeing this advice everywhere now: show the process, not the product. People love a time-lapse of hands pulling a print, the ink going down, the registration being slightly off. Fine. It works. I know it works. But here's the thing nobody says. The process is the part I actually need to be alone with. That moment when a screenprint is failing and I'm over-inking and the paper is curling and I have no idea if I should finish the run or throw it out, that's not content. That's thinking. I cannot perform it and also do it. So I post the okay version of the process. The ones that look like a craft video. And the real thinking stays off-camera, and I wonder if what gets seen online is just the choreography of the work, not the work. I've been going back and forth about this because the numbers are real. The 40-second pulling-a-print clip gets ten times the reach of the finished piece. But I started printmaking because of what the printed image says about copies and originals, not because I wanted to be an ASMR account for paper. Maybe the answer is boring: post the process that's already done. The work in the frame, not the work in the moment. Or maybe I'm just old-fashioned and the performance is part of it now and I should get over myself. What do you all do when the thing that gets attention isn't the thing you're doing?
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