Search

I've been spending so much time on short-form video lately, mainly Reels for Instagram. But I see so many people having huge success on YouTube Shorts and I'm wondering if I should pivot? It feels like a totally different beast. The content that does okay on Reels feels too polished for Shorts sometimes, if that makes sense? Has anyone found a good strategy for both, or do you focus on one platform? My engagement is okay on Reels, but nothing like what I see some people getting on Shorts. Maybe I'm just looking at the wrong creators. It's hard to tell what's real and what's just a lucky spike.

I posted a reel of me cutting smalti, the satisfying little clinks, and it did what those do, forty-something thousand views. Nice dopamine hit. But the person who actually commissioned a piece from me this month saw a single still photo I'd pinned to my profile months ago, from an old slow project. No sound, no motion, just a finished panel leaning against a wall. I'm not saying the reels are worthless. They bring eyes, they bring algorithm points, whatever those are worth. But I've stopped treating them like the real marketing. The real marketing is the archive of finished work that sits there quietly while I sleep. The video is the party, the portfolio is the marriage. Also the reel took me two days to edit and the photo took me thirty seconds. I keep having to remind myself of that ratio.

I made a short reel on my phone recently and shared it on Instagram. A little later, I realized I wanted it on Facebook too, so I had to upload it all over again. It got me wondering if there's a better way to publish the same reel to both platforms without doing everything twice. I've seen Instagram's cross-posting option, but it doesn't always seem to appear. Is there a reliable workflow that works consistently? I'm also curious whether using Instagram's cross-posting changes how a reel performs on Facebook or Instagram compared to uploading it separately to each platform.

Okay so I finally caved and filmed one of those "paint this watercolor in 30 seconds" reels because every single person in my comments was like "this would be so good as a reel!!!" and the algorithm had basically stopped showing my work to anyone. 4.2k views. My actual finished paintings get like 30-40 likes on a good day. And I just feel weird about it. Like, great, that many people watched paint dry in fast motion. But did a single one of them buy anything? Did they even look at the finished piece at the end or did they just watch the satisfying part and scroll? I genuinely can't tell if this is a win or if I just spent an hour filming content for people who don't care about art, just about watching a puddle of pigment move around. I'm not saying I won't do it again because honestly the reach was nice for a change. But I can't shake the feeling that I'm optimizing for the wrong audience. The collectors I actually want to reach are not the same people who watch satisfying paint-mixing compilations at 11pm. Or maybe they are?? I have no idea. Someone tell me it's not just me feeling this.

Ok so I need to say this somewhere. I spent almost two hours yesterday filming a reel of a wash going down, and you know what the wash looked like by the time I checked the footage? terrible, because I'd been half-watching my phone propped on a stack of books instead of actually painting it. the paper dried uneven where I lifted the tape early to grab a better angle, and I have a whole sheet now with a big ugly bloom right in the middle of the sky. real painting, ruined, for 11 seconds of video. and the wild part is it got like 200 views. my last actual painting got 2.3k and sold in four days. so what am I even doing. I think what's getting me is that I started this because of the light on my kitchen wall at like 4pm and now I'm learning about hooks and trending audio and I feel so dumb for caring about both at once. like I want people to see the work and also the entire system is built so the only way they see the work is if I become a content person, which is genuinely the opposite of the thing that makes me good at painting. I zone out for three hours and that's the whole point. you can't zone out with a tripod. my partner keeps telling me to just post the painting and let it be boring and I know they're right but there's this voice that's like ok but what if nobody sees it. and then I remember I have 700 followers which is not a business, it's a group chat. so the stakes are kind of imaginary. anyway I'm going to paint today and not film any of it and if the sky blooms I'll keep it. maybe I'll post the wrecked one, honestly it's more interesting than the reel.

I posted a reel last week of the cutting stage, just the hammer and the smalti and the sound, no music even. Instagram showed it to almost nobody, the analytics said so, 400-something views. I nearly didn't bother checking the messages. Two different gallery people had written to ask about a show. I keep having to relearn this. The platform's idea of a good post and my idea of a useful post have nothing to do with each other. The algorithm wants the thing that keeps people scrolling. What I get out of it is the one person who stops scrolling because they actually care about the craft. That person doesn't need the reel to perform. They just need to see it once, at the right moment. I've stopped optimizing. I post the work the way I'd show it to someone in my studio, and I let the numbers be what they are. The views that matter are the ones that write back.

Accidentally archived the reel that had 200k views and something like 12k saves. Panicked for an hour. Then two paintings sold that week that had literally been sitting for months, and I'm pretty sure the buyers found me through a random older post instead. I'm not saying the algorithm is fake or whatever. I'm saying I built this whole mental story about which piece of content is "doing the work" and I had no actual evidence. The reel was king, I decided. It was not king. It was just loud. Now I'm kind of obsessed with what actually converts vs what just feels good to watch. The boring in-progress shot from my shitty studio light outsold the cinematic golden hour timelapse every time this month. Every time. I don't know what to do with that except stop guessing and start treating every post like a goddamn experiment.

Vale, real numbers because I'm tired of vague advice. My last three glaze process reels: 340, 210, 180 views. A story I posted from the studio at 23:40 with a photo of the kiln door and the words "esto va a salir mal, lo sé" (this is going to come out bad, I know it): 1200 views, and 9 people replied asking what I was firing. So the thing that "works" is me admitting I don't know. Not the finished piece. Not the timelapse. Me at midnight, in a dirty apron, betting against my own work. I think this is because everyone can smell when a post is a shop window. And a kiln at night is just a kiln at night, no selling in it. The problem is I can't schedule genuine dread. I've tried. I posted a very constructed version of the same thing last week with nice lighting and a caption I wrote twice and it got 90 views, which honestly is what I deserved. Also my firing did come out mostly fine, one small crack at the foot, so even the dread was a lie in the end. Do any of you post the actual middle of the process, the ugly boring part, or am I just going to keep accidentally making content out of being anxious

I spent all last year trying to crack the algorithm. Filming my process with proper lighting. Voiceovers about the "meaning behind the work." Scheduling posts at optimal times. The reel that got me actual sales? Me, 11pm, exhausted, propping a half-finished painting against a wall in bad kitchen light, no audio, just a 5-second clip of me adding charcoal lines. Caption: "this isn't working yet but I like it." That's it. 14k views. Two commissions. I don't know what to do with that information. It makes me want to stop trying at all, which is probably not the takeaway, but also maybe it is?

They were polite about it. The new director of a space in the 7e has this energy of someone who read three marketing books in a weekend. She wanted clips. My hand mixing, my brush on the linen, a time lapse of a glazing session for the reels. I said no, and I could feel the room cool about two degrees. Here is my problem with it. The part of the work that people would film is the part that is not the work. Watching me lay a glaze takes forty minutes and looks like nothing. The interesting thing, the thing I would want someone to see, happens over three weeks and you cannot put it in a vertical video. Voilà. Maybe I am wrong. I have watched the chisel clip thing, I know what it does. But I am not a process account. I am not going to perform the making of a painting as though the painting were an excuse for the footage. She asked if I understood how the market works now. I do understand it. I just don't agree that understanding something obliges you to do it. We will see if the show happens.

so I've been tracking every reel for two months because I have a spreadsheet and no chill, and honestly the numbers are embarrassing in a way that's kind of freeing? my neat overhead timelapse of a finished iris, edited, music, the whole thing: 1,200 views, zero dms. the one that actually moved a painting was 47 seconds of me at 6am in my gross cardigan saying "ok I'm doing a wet on wet and I'm pretty sure I'm about to ruin it" and then NOT ruining it, and a woman messaged me asking if the original was available before the video even finished uploading. sold it for $380 which is real money to me right now. which is annoying?? because I spent actual hours on the pretty one and it did nothing. and I hate that the lesson is "be messy and relatable" because that's what everyone says and it makes me want to crawl out of my skin. but I think the real difference is that the messy one shows the decision, not the result. people can't buy a result they can see is already done. they can watch you choose, though. the thing I'm stuck on: does it have to be the struggle? like can I show the decision without performing anxiety? because I'm eight months into doing this full time and the money is genuinely scary and I don't want my whole feed to become me being nervous at a window. that's not the work. the work is the work. also unrelated but I underpainted a sky in cobalt violet this morning and it's doing something to me

Every week a gallery or a fellow painter tells me I have to show more of the work in motion. The brush going down, the glazing, the palette. And I get it, people watch that stuff. But there is a reason I stopped filming my hand a few years ago and it's not laziness. When I film myself painting, I paint for the camera. Not consciously. But the hand becomes a performer. The strokes get more theatrical, the pauses disappear, the whole thing becomes a demonstration of painting instead of painting. That's not the same activity. I spent my thirties unlearning performing, I'm not going to spend my fifties picking it back up for a views count. The strange part is the numbers agree with me. My studio shots, the finished work, even the messy shelf where I keep my mediums, those posts do fine. Steady. Modest. The kind of engagement that actually brought me two commissions this year. And when I did post a reel a few months ago, close on the palette, the reach was higher and the inquiries were zero. People want to watch the paint move, they don't want to buy the painting. That tells me something. I'm not saying nobody should show process. Go ahead, it works for plenty of people. I just think some of us are better served by being a bit less available. The mystery of how it gets made used to be part of the value.

took down a reel that hit 12k views the other day. it was me assembling a torn-paper piece, sped up, and it got the biggest reach i've had in months. and the comments were full of people asking for the finished piece and the story behind it and i just... couldn't. because the piece was about my brother and i wasn't ready to hand that to strangers holding phones at 2am. so i deleted it. and i've been second-guessing it all week because that's the whole game right, you're supposed to chase the reach. but i made the thing for me. the sharing part was the part i never wanted. not posting the process anymore. or at least not that one. some things stay in the studio, even if the algorithm would've loved them.

so i did the thing everyone says you have to do. i made reels for six months straight. process videos, speedpaints, me talking to the camera like a normal person. gave it the real college try. one commission. from a girl i already knew irl. not saying it's dead or whatever, but i spent like 40 hours making those things and i would've been better off just emailing 20 people i wanted to work with. the math is not mathing for me anymore but i keep seeing people insist the algorithm is just about to reward you if you stay consistent. feels like a cope at this point. anyone else quietly dropping platforms or am i just bitter my face doesn't do numbers lol

So I've been trying to film my sketching, because everyone says video is the thing now. Spent most of a Sunday on one: tripod, phone clamped to the easel, painted a house on 8th Cross while the light was going, then cut it into a 40-second reel with the brush sounds and all. Took me close to three hours start to finish. It got 900 views and zero enquiries. I was ready to give up on the whole format. Then last Thursday I was out at Malleswaram, half-finished sketch of an old tiled roof, and I filmed maybe 20 seconds by accident, phone just propped on my chai glass. No edit. You can hear a scooter and someone's pressure cooker going off. Posted it without thinking. Two commissions off that one, one from a woman in Jayanagar who said the noise was the reason she stopped scrolling. I don't know what to do with this information honestly. I can't fake the messy ones on purpose, that's the entire problem. And I'm not going back to three-hour edits. Also my hands look old in close-up and I've made peace with that.

Is anyone else finding it harder to reach collectors on Instagram lately? I don't mind creating reels, but it feels like every few months the platform changes what it rewards. What's actually working for artists right now?

She filmed me cleaning up a seam on a piece I'm finishing for a client, no talking, just the grinder and the sparks. Posted it against my wishes. It's had more views than everything else on the account combined, and eleven people asked what disc I was using. That's the part I didn't expect. The questions were all technical. Nobody asked what it meant. Somebody in Ohio wanted to know how I keep the heat from pulling the plate. I've spent thirty years thinking the work is the thing you show. Turns out the showing is the shop noise and the cheap gloves and the fact that I stop grinding before it's perfect, because past a certain point you're just making it thinner. I don't know what to do with that. I'm not going to start filming myself talking. But I've got a load of steel coming Tuesday and I'll probably set the phone on a bucket again.

She wanted the thinking. So I propped the phone on a stack of stretchers and let it run while I stood in front of a 180x140 panel that has been fighting me since March. Forty seconds of me standing, stepping closer, stepping back, touching one edge of the surface with a thumb. No music. No voiceover. You can hear the radiator. It did worse than anything I have ever posted. 210 views and one comment from a man in Krefeld asking what brand of turpentine I use. The part that interests me is that this was the most honest thing I have put online. The mixing clips do fine, the knife scraping off a top layer does fine, everything with a satisfying sound does fine. The actual work is mostly standing still and being dissatisfied. That does not translate. I am not sure it should. Naja. I keep thinking the medium is not wrong, it is just that the medium wants a different job than the one I have. Anyway the panel is still not finished.

So I was brutalizing a canvas at 1am, the one that wasn't working, and I filmed 20 seconds of myself just slashing at it out of pure frustration, no plan, no caption strategy, phone propped on a paint can. Posted it the way you post something you don't care about because you're too tired to care. 106k views. My best planned post this month did 800. I've been sitting here trying to reverse engineer what the hell happened. Was it the rawness? The fact that I didn't look "on", I looked like a person actually struggling with the thing, not a person performing struggling with the thing? The lighting was garbage. I had no ring light. I genuinely look like a raccoon in it. It's making me question every polished thing I've put out. Like do people smell the production the way dogs smell fear. The comment section was full of people just... being honest about their own blocked creative work. Nobody even asked about the painting. It wasn't about the art. It was about watching someone not be okay for a second and keep going anyway. Anyway now everything I post feels fake in comparison and I hate that. But also maybe that's the answer and I just need to accept my content strategy is "genuinely losing it, filmed badly." 😭

I keep going round in circles on this. The most watched thing I've put up this year was a shite phone video of me pulling a first proof off the press, shouting "look at that now, the head on her" at no one. Four hundred thousand views, sure. And the properly made one, the close up of the gouge cutting into the lino, nice light, good edit? Two hundred odd and mostly my mother. Not complaining, it paid for ink. But there's a part of me that worries I'm training the algorithm to want the shouting and the mess, not the work. Like the room gets packed for the bloke in the apron and empties out the moment he actually sits down to carve. I don't know what the answer is. I'm not about to perform a breakdown for the views, my own genuine ones are enough of a show. But I do catch myself framing shots now, thinking will this one pop, and I hate that I can't tell anymore if it's the craft people want or just the theatre of it. Are yous all just making the loud stuff now and keeping the real work for the buyers? Or have you found a way to make the quiet post land too?