I priced a sculpture at $450. It took me 3 years to sell it. Then I found out the buyer was a set dresser who rented it to a TV show for $2,000 for one week.I had this piece sitting in my studio forever. A birdhouse made from an old fuse box, wired with a single warm bulb inside. I thought $450 was fair, maybe even a little high. Three years. Nobody. Then this woman comes by, loves it, pays asking price no haggling. I was just relieved to have it gone. Then a friend texts me a screenshot from some HBO show. There's my fuse box birdhouse in the background of a scene. She looked it up, the set dresser rented it from a prop house for two grand. For a week. I charged $450 for something that took me years to make and someone else made almost 5x that in a week just for having it on a shelf in a fictional living room. And honestly I don't even know who to be mad at. The system? Myself for not knowing what things are worth? Both? Still trying to figure out what the actual lesson is here. Not sure it's just "charge more."
art-marketcommissionpricing
I charged $400 for a welded steel sculpture that took three weeksA gallery reached out last year about a piece I had in a group show. Wanted to know my price for a commission in that range. I said $400. They said great, we'll list it at $1800. That's when it hit me. I wasn't pricing my work, I was pricing my materials and time like I was still doing fabrication for other people. I'd welded it myself, designed it, sandblasted it, patinated it, figured out the base so it wouldn't tip in wind. Three weeks start to finish. $400. I told my daughter about it and she just stared at me. She said dad you're not a contractor. She was right. I raised my studio rate after that but I still catch myself lowballing. There's a voice in my head that says who's going to pay that for something you made. Thirty years in and it's still there.
commissionpricingsculpture
Quoted a memorial sculpture by the pound. That was the mistake.Thirty-five years in and I still priced a job wrong last fall. Memorial piece for a family, granite, their father's hands resting on a book. I quoted by weight because that's how I buy the stone, so it made sense in my head at the time. Fifteen hundred for the material and rough shaping. Took me six weeks. The hands alone ate three of them. Every pass of the chisel I was thinking about how those were the hands that held their kids, and I couldn't rush it. By the time I'd finished the base and the lettering I'd logged close to two hundred hours. Two hundred hours for fifteen hundred dollars. Eight bucks an hour and that's before the shop lights were on. I told the daughter what it should have cost after she picked it up. She didn't care, she was happy with the piece, paid me extra out of nowhere because she said I undersold myself. That somehow made it worse. I keep a logbook of every job with hours against what I charged. That one's going to sit there for a long time reminding me that I priced labor like it was gravel.
commission-pricinglabor-hoursmemorial-work
The four-inch scrap of gessoed board I've been using as a palette for three months and it's basically a relief sculpture noweveryone's got their fancy stay-wet palettes and i'm over here scraping bone-dry acrylic crust off this little board with a palette knife like i'm archeology-ing my own bad decisions. the texture is genuinely insane at this point, there's like seven layers of dried paint built up with actual craters where i gouged out a chunk of ultramarine mid-painting. i know i should just sand it down or toss it but honestly i'm attached. it's like a little topographical map of every piece i've made since january. you can see the exact week i went through a burnt umber phase. tell me you also have a cursed palette you refuse to retire
acrylicpalettestudio habits
The gallery put my installation on the poster. I asked them to use the photo of the rotted floor instead.They said no, of course. You cannot put a photograph of rotten floorboards on the front of a poster, people will think the building is falling down. Which it is, a little. That is the piece. So the poster has a nice wide shot of the whole room, everything lit evenly, you can see the arc of it, very impressive, and nobody walks in ready for the smell. The smell is half the work. Wet plaster and old wool and something I have never identified, from a mattress I took out of a skip in Žižkov in 2019. Visitors come in, they get the smell, and then they stand there for a while doing the arithmetic of what they are standing in. My point is not that marketing people are philistines. Half of them are better at reading a room than the curators. My point is that the thing that actually pulls someone off the street is almost never the thing that fits on the poster. It is the detail that sounds like a mistake. I have started keeping a folder. Every time someone photographs something small in one of my rooms and ignores the big obvious sculpture, I keep that photo. The rotted floor gets more phone time than the commissioned bronze. I do not know what to do with this information yet. I suspect it means the poster should be a close-up of something broken and the room should be discovered. The gallery will fight me. We will compromise, and the compromise will be worse than either idea, as usual.
art marketinggalleryinstallation
What's the worst thing a gallery said about your work to your face?Got turned down by a gallery years back. Owner was nice enough to sit down with me, which I respected. Then she told me my steel work was "very accomplished" but she couldn't see a way to sell it because "sculpture is a hard room and the collectors who come in here want something livable." Livable. My work's built to sit in the weather for fifty years and she wanted something that fit above a couch. Worst thing anyone's said about your work to your face? I still think about that one.
gallery-rejectionsrejection-storiessculpture
The post that took off was a 12 second clip of me grinding a weld flatI posted a 12 second clip the other week. No music, no voiceover, just my grinder taking the slag off a weld joint on a steel piece. Filmed it out of boredom, honestly. My daughter had been telling me for months that the polished shots of finished work do nothing and the raw stuff does something. I didn't believe her. That clip has more views than every finished sculpture I've put up combined. Comments are mostly people asking what disc I use and whether the sparks will ruin the stone nearby. Not a single word about the piece itself, which is fine, because the piece was barely in frame. What got attention was the noise and the motion and the fact that a real person was doing a real thing with their hands. I don't know what to do with that information. I'm not going to start filming every hour I'm in the shop and pretending it's content. But I can't argue with the numbers either. There's something about showing the labor instead of the result that lands, and I've spent thirty years being told the result is what matters.
craftprocess-contentsculpture
The Instagram algorithm killed my best post and boosted my worst one by 10x. I'm so confused.ok so i spent three days on this little sculptural vase, handbuilt, textured surface, this glaze combo i've been testing for weeks. really proud of it. posted a reel of the process, lighting nice, good music, the whole thing. got maybe 300 views. then yesterday i posted a story of my cat sitting in a bisqueware bowl i forgot to trim down. phone footage, bad lighting, my thumb in the corner for half of it. 4.2k views. 14 dms asking if the bowl is for sale. i don't know what the game is anymore. i'm not even mad, just... confused. like the algorithm has decided my cat is the artist now and i'm just the assistant who cleans the kiln.
algorithmceramicsinstagram
The client asked if I could make it "go viral"Got a call this week from a guy who wanted a steel piece for his office lobby. Fine. Then he asks if I can make it "go viral." I thought he was joking. He wasn't. Said his marketing guy told him everything should have a hook now. I told him the only hook in my shop is the one that holds the chain block up. He didn't laugh. We're at the point where people want the sculpture to do the advertising instead of the other way around. The piece is 400 pounds of welded steel. It doesn't need to trend. It needs to hold up for forty years and not look like it was built last Tuesday. That's the job. He still placed the order. We'll see what he says when I send the progress photos and they're just, you know, photos of steel.
clientscraft-vs-trendsteel
Drove 300 miles to install a piece and the client had painted the wall beigeDaughter talked me into posting the installs. So I post them. That part actually works, in a way I didn't expect. Two commissions this year came from a guy who found me through a photo of a finished piece in a courtyard in Vermont. What doesn't work is everything after the photo. I posted a shot of a limestone piece I finished in March, 400 pounds, four days of rigging to get it set. 1,100 views. Two comments. One was a bot selling something, the other was a guy telling me I should do reels. I did one reel. Thirty seconds of me chasing a chisel with a mallet. Took an hour to edit and I still don't know what a hook is. Nobody watched it. The commissions come from the phone calls, the guy who saw the piece in person and called me. That's still the whole business. The photos just remind people I'm alive. I don't think that's a problem with my account. I think it's the medium. A photograph of a sculpture tells you almost nothing. You can't walk around it, you can't see the scale, you can't feel the weight of the thing. What I'd want to post is the sound of the grinder or the way the light moves across a rough face at 4 in the afternoon, and I can't put that on a screen. So I keep posting the stills because the daughter asks me to, and because twice now it's paid for a truckload of stone. But I'm not going to pretend it's doing more than that.
art businesscommissionssocial media
First gallery. How'd you actually land it?I got my start the long way. Knew a fabricator who knew a framer who knew a gallery owner who needed someone to fix a broken piece of sculpture on a Saturday. Did the job, didn't charge, came back Monday with a portfolio of my own work. They hung three pieces. Took two years to sell one. No residency, no MFA, no cold call. Just asked a guy who owed me a favor for an introduction. How did you get your first gallery? Cold email, walked in, referral, someone saw your work somewhere? Curious if anyone actually landed one through the front door, because I never did.
first-gallerygallery-outreachstories
My contact sheet got more work than my finished piecesSomeone on here mentioned process shots not moving the needle. Opposite for me. A couple weeks back I posted a rough shot of the workbench, half-carved piece still in the stone, dust everywhere, chisels out. Not staged. Just where I left it at the end of the day. That one brought more commission inquiries than any finished piece I've put up this year. Makes sense if I think about it. People don't buy a sculpture, they buy watching it get made. The finished thing is already decided. The messy middle leaves room for them to picture themselves in it. Funny part is I almost didn't post it. Looked like a mess to me. My daughter posted it for me while I was still grinding. She's the one who runs the account, I'm just the labor. Still feels backwards that the work no one was supposed to see does the best. But I'll take it over chasing trends.
commissionsprocess-postssculpture
The plaza poured concrete for my installation today. Two years and three dead mockups to get here.Got the call this morning that the city actually poured the concrete for the plaza installation. That piece took me two years and three rejected mockups. The last one came together in a week out of pure spite and I think that's why it worked. What I'm proudest of is not the sculpture. It's that I welded the base myself instead of sending the fab work out. Took four days of grinding in the shop, looked younger than I feel. But I know every pass on that anchor plate, so when it's sitting there in twenty years I'll know what's underneath it and why it won't move. City said they'll send photos once the sidewalks go in. First public piece I've had in a while. Feels different than gallery work. More permanent, somehow. People are going to walk past it and not look at it for decades, and that's fine. That's what it's for.
fabricationpublic-artsculpture
My daughter set up my Instagram. I still don't know what I'm doing there.She told me I need to "document the process." So I've been taking photos of the same chunk of limestone every few days. It's a bust. Half the face is still buried in the stone. I don't know who wants to watch that. But here's what happened. I posted a photo of my chisels laid out on the bench. Just the tools. Nothing fancy, dirty handles, worn down. That one got more likes than any finished piece I've ever put up. So I'm trying to figure out what the point is. If the work itself doesn't draw people, but the mess and the tools do, what am I actually selling? Because I'm not interested in selling the romance of being a sculptor. I'm interested in selling the sculpture. Hasn't made me any money yet. Just more people asking if they can come watch me work. Which I don't allow.
art marketinginstagramsocial media
Twenty years later the college still uses the same piece and I still get the same checkI welded a staircase railing for the art building at a community college in 2004. Not a sculpture technically, but they wanted something that looked like one. Paid fifteen thousand, which felt fine at the time for six weeks work. Twenty years later I still get five hundred dollars a year from that college. They call it a maintenance and consultation fee. Theyve never called me once. Its in the contract my old self signed and I keep meaning to tell them to stop. But I dont. That five hundred is the only passive income Ive ever had in this trade. Everything else was show up, get dirty, get paid, do it again. And I know people online talk about recurring revenue like its something you design into your practice from day one. I never did. It just happened because I wrote a stupid clause into a bid for a staircase.
commission-workpassive-incomepricing
Welded steel base for a large bronze.Just finished the fabrication on a welded steel base for a bronze sculpture that's over seven feet tall. It's about 1500 pounds of mild steel, mostly 4-inch square tube. Had to build a custom jig to get the angles right. The welding is all done, now it's just grinding and prepping for patina. Feels good to get this beast off the floor. It fought me the whole way.
fabricationsteelwelding
Laid the last stone on a dry-stack wall I started in JuneNot sculpture exactly, but close enough. Neighbor's property line needed a wall after a bad washout. I told him I'd do it for the cost of materials if he left me alone to work. Took all summer between other jobs. Dry-stack is a different kind of patience. No mortar to hide behind. Every stone has to lock in on its own weight. You spend half the time flipping rocks trying to find the face that wants to sit where you need it. Then you tap it in with a hammer and it either rings solid or you pull it back out. Laid the capstone this afternoon. It's four feet high, thirty feet long, and it'll be there after I'm gone. That's the part that still gets me after all these years.
craftsculpturestonework
The weld I ground flush ten years ago is the only one anyone ever complimentsPatching a seam on a steel piece this morning, a piece I built in 2014, and the client wants the weld dressed back to nothing. Fair enough, it's their money. But here's the thing that's been nagging me. Of everything on that sculpture, the one part people stop and touch is a weld I never bothered to hide, up on the shoulder of the thing. Ran it too hot, got a nice even stack of dimes, left it. I was young and in a hurry, honestly. Now I've spent a decade learning to make joints disappear and the one that shows is the one that reads as handmade. Grinding a bead flush takes twice as long as laying a good one and it buys you nothing but a smooth surface nobody notices. Not going to pretend I've solved this. I still dress my welds. I just don't believe the reason anymore.
sculpturesteelwelding
The angle grinder is the only thing in the shop I actually namedCalled it Stella. Don't ask me why, it just happened around year nine and it stuck and now my apprentice uses it too, which is somehow worse. Anyway. What I actually came on here to say. I've got a piece half finished in the yard, cor-ten plate, about seven feet, and it's been sitting under a tarp since November because I can't decide if the top edge is done. Every time I pull the tarp back I know within about four seconds. Then I stand there for another twenty minutes arguing with myself about it. The four seconds is right. It's always right. Thirty odd years and I still don't trust it. The actual work today was sharpening chisels, which had nothing to do with the sculpture and was the most useful two hours I've had all week. Some days the real job is just keeping the tools honest. If you've got something sitting under a tarp, you already know what you're going to do with it.
sculpturesteelworkshop
I raised my prices by 20% and sold exactly zero things for two monthsfinally worked up the nerve to push my prices up in february. small jump, nothing crazy, a handbuilt mug went from €28 to €34, a medium sculptural piece from €80 to €96. i made a whole spreadsheet about it. felt very professional. then march and april happened and i sold literally nothing through my online shop. not one piece. i started checking my own site like an idiot, refreshing, "is the add to cart button broken??" no, just nobody wanted it at the new number. i almost caved and dropped them back down last week but my friend who's been doing this longer told me to wait. she said the first silence after a raise is just the market recalibrating, or something. sounded like bullshit at the time. may i've sold three pieces. not a landslide. but the weird thing is the people buying now don't haggle. nobody. before, every single sale came with a "any discount for buying two?" or a "could you do €25?" and i'd fold immediately. now they just... pay it. and i'm making more on three sales than i used to make on six. still feels fragile. like the second i relax the silence comes back. but i think she might have been right.
pricingraising-pricesselling-online