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I've been thinking about how my prints sell. It's not through aggressive social media campaigns or paid ads. It's mostly word-of-mouth, people seeing them in small galleries or cafes here in Porto, and then finding me online later. I sell maybe five pieces a month this way. The key is that the work itself has to resonate, to carry its own quiet story. I don't chase trends. I just make what feels true to the ocean, to the light. It’s a slow burn, not a sprint, and honestly, I’m fine with that. It feels more honest, somehow.

Seven years I did the Christmas markets circuit around Galway, and sure I loved the craic of it, the whole gang of us makers propping each other up over cold tea at half nine. But I started doing the sums on it last year and the amount of hours I was standing on my feet to shift maybe thirty prints at a tenner margin each... you'd get more per hour stacking shelves in Tesco. So I pulled out of the big one this winter. No table, no fairy lights, no man trying to haggle me down to a fiver for something that took me two days to carve. What I did instead was dead boring. I printed a plain little catalogue, four pages, black and white, every piece photographed flat on the kitchen table with the kids' homework shoved out of frame, and I posted the damn thing to about forty people who've bought off me before or who run the small galleries I've dealt with. Old school. Envelopes and stamps, like a man posting letters to his granny. And it worked. Sold twenty-three prints before December even got going. People wrote back, some of them just to say they liked the look of the hare on page two, no purchase, and that's grand too. The gallery in Westport took twelve on the strength of a paper catalogue and a phone call. I'm not saying markets are dead. I'm saying I was so busy performing the selling I forgot the actual selling. Nobody wants to scroll you at a draughty hall in November when they can sit in their own kitchen and pick what they genuinely like off a table of your work. Turns out the thing that worked was the most old-fashioned thing I could have done, and my phone never once told me how many people saw it.

I did the math last night because I couldn't sleep and I think I'm genuinely losing money on every piece I sell. Like a small drawing takes me 4-6 hours minimum, the big ones are 15-20 easy. I use good paper, good charcoal, fixative, all that adds up. $80 for something I spent 8 hours on is $10 an hour. I make more bartending one shift than I do from a whole week of selling work. But here's the thing, I'm terrified to raise them. Every time I think about listing a drawing for $200 I get this voice in my head like who do you think you are. You're self taught. Nobody knows your name. You're not even in a gallery. $200 for a piece of paper from someone's apartment? Please. And then I see artists with less skill (sorry, I said it) charging $500 for stuff that's technically weaker and I get so mad. But also jealous. But also I still won't raise my prices. My therapist says this is about worthiness or whatever and I told her maybe it's just about rent and being realistic lol. But I think about it constantly. Every time I hand over a drawing and take the money I feel a little sick. Anyone else stuck in the "I know I'm undercharging and I can't stop" loop? How do you break it without feeling like a fraud?

So I did a little market in this old garage space in El Cabanyal last weekend. Thought it'd be quiet, maybe sell a few small pieces, cover the table fee. I brought a box of seconds, things with cracks, glaze drips, a little jug that leaned so far it looked drunk. I almost didn't unpack them. Put them at the edge of the table for 10€ each, basically clay cost. They went first. People loved them more than the "good" pieces. One woman said the crack in a little cup looked like a lightning bolt and she wanted to drink her morning coffee from it. I had to stop myself from explaining it was a kiln failure. Meanwhile on Etsy I'm fighting the algorithm, paying for ads, packing things in bubble wrap like a warehouse robot. And I made more in four hours sitting in a chair drinking terrible coffee from a thermos, telling people yes that cup is supposed to look like that. I'm not saying markets are the answer for everyone. But I'm starting to think the friction of selling online is getting ridiculous for small makers. You spend more time managing the store than making the thing. At the market you just... show up. Talk to people. Hand them a wonky cup and they love it. Maybe the real hack is just lowering your standards and letting people see the ugly ones lol

so i had this gallery hit me up a while back, really wanted to rep me, but they wanted first right of refusal on everything i made + i couldn't sell anything elsewhere without their okay. cool. fine. except in the six months we worked together they sold exactly one small piece and i turned down like four commissions because of the contract. i get that exclusivity is standard for some folks but at what point is it just them tying you up so you can't build momentum anywhere else? i pulled out and felt guilty about it for a week and then realized i was being an idiot. anyone else had the "we want all your work but we won't sell any of it" experience? how long did you stick it out before you bounced

My son helped me put some of my paintings on Amazon last year. Small things, mostly, fish motifs, a few Lakshmi pieces for Diwali time. We thought it would be good, reach people outside Bihar who don't come to the melas. Six months now. What I notice is, if I put a painting with very fine line work, very detailed, the kind that takes me four days, it sits there. No sales. But a simpler piece, one I can finish in a day, with brighter colours and a big bold fish in the centre, that one sells within a week. Same size, same paper, same story behind it. I don't understand this. The detailed one has more of me in it. More tradition. But the simple one is what people want to buy. I am grateful for the sales, do not mistake me. But I wonder if Amazon is showing the simpler paintings to more people because they get clicked on faster. Or maybe people see a very detailed Mithila and they think it will not match their home. I am not complaining ji. Just trying to understand. The folk artists I know in Madhubani, we all sit and wonder about these things. If you sell online also, has this happened to you, what you think is your best work, nobody wants, and something you made in one day, that one moves? 🙏

Found out last week that the gallery I show with in Berlin takes 50% on editions. Not prints sold through them, editions. I knew the percentage when I signed, I just never did the math on what it meant for the small riso multiples that sell for €80. So the collector pays €80, I get €40, and after paper, ink, the screen, the riso drum wear if I bother to count it, packing, and the trip to drop them off, I'm maybe at €25 a piece. Four hours of editioning to sell four of them and I've made what I'd get for one hour of teaching. The stupid part is I keep pricing as if the gallery cut doesn't exist. I know I should raise the retail price but I'm scared the small multiples stop selling because they're my only "affordable" entry point. So instead I just quietly resent it every time I drop off a batch. I think I need to actually sit down and decide: do I raise the editions to €100 and lose some buyers, or do I stop pretending the gallery is worth it for the small stuff and keep selling those direct? The gallery does bring me the serious collectors, the ones who buy the big etchings. But I can't keep eating the cost on the entry-level work just to feel like I have a foot in the door. Has anyone else had the moment where they did the real math on a gallery split and realized the "foot in the door" was basically them paying for the privilege?

So I had this conversation with a gallery owner last week. Small place, mostly sells to people who want "art that goes with the sofa" kind of thing. She was genuinely interested in my work, wanted to take a few pieces on consignment. But she kept pushing me to price them higher than I wanted, not in a greedy way, more like she thought I was undervaluing myself. And I couldn't explain it properly to her. It's not that I think my work is worthless. It's that I paint these old Bangalore houses that are being torn down, and I know the people who used to live in them. Some of them still come and watch me draw. So when I put a price on it, it feels like I'm putting a price on someone's childhood, you know? She said "then don't sell them, just show them." But I do need to sell. I just don't want to pretend it's the same as selling a print of a nice landscape. Anyway, I priced them lower than she wanted and she took three. Two sold in a week. Which I don't know if that proves anything or nothing.

There's a Saturday market in Galway I've been doing on and off for maybe twelve years. Rain, hail, the odd glorious day where everyone's in great form. And I used to think the point of it was to shift prints, which it is, but the real thing it taught me is how to talk to people about what you make without sounding like you're selling. You get all sorts at a stall. The tourist who wants something that says Ireland without being a leprechaun on a toilet. The local who stops because they recognise the pier or the mountain. The person who clearly loves the work but hasn't got thirty quid and stands there turning a card over in their hands. And you learn, quick, that the ones who buy aren't the ones you try to convince. They're the ones you just talk to, normally, about the carving or the ink or the hare that lives in the field behind your house and won't let you get near it. The thing that stuck with me is this: I've never sold a print by telling someone how good it is. I've sold plenty by telling them the story of the night I carved it and nearly took the tip of my finger off, or how the block got dropped in a puddle and the crack became part of the print. People want the thing behind the thing. They don't want a pitch. Anyway. The market's grand for that. But online, I still catch myself trying to sound like a proper business instead of just a fella in a jumper with ink under his nails. And the minute I do that, engagement drops off a cliff. The posts that work are always the ones where I forget I'm supposed to be marketing and just talk about what happened today. Sure I don't know where I'm going with this except that the best marketing advice I ever got was from a woman buying a print of a heron who said "just tell me why you made it" and walked away with two.

walked into a gallery opening last week, guy comes up, says he's been watching my stuff online. my heart's pounding because holy shit someone noticed. then he says "your work has so much raw energy but you'd sell three times as much if you just... pulled it back a little. make it more accessible." i stood there holding my wine and wanted to cry and punch him at the same time. accessible. like what i'm doing is too MUCH. like the whole point is to make people comfortable. i spent years learning how to stop making polite art. i grew up in a house where we didn't talk about what was actually happening and i painted that way for so long, safe, quiet, looking good on the surface. i taught myself to tear that open and now someone wants me to smooth it back down so it matches their couch. i told him no and he gave me this little pity smile like i'd made a business mistake. maybe i did. don't care. art that doesn't cost you anything isn't worth looking at. i'll keep painting the ugly honest stuff even if it hangs in my hallway forever 🔥

I did that last year. Small room in a collective space downtown, knew the people running it had zero budget and the foot traffic was basically the other artists. The work didn't sell. I don't regret it though, the hang was respectful and they treated the work properly. I keep going back and forth on whether that was naive or just... fine. Part of me thinks a quiet room with the right person handling the work is worth more than a bad gallery that moves pieces. Anyone else take shows knowing they'll be a financial wash? Do you ever consider that a win?

Back when I was still doing fabrication for other artists, I used to buy a lot of limestone from this old guy out in Indiana. Third generation quarry family. Tough customer. You showed up late, he'd make you wait. You talked too much, he'd just walk away mid-sentence. One day I'm complaining about a commission that fell through. Client loved the maquette, then ghosted. I'd put three weeks into it. He's loading stone onto my truck and he doesn't even look up. Says "Did you ask for money before you started?" No. Of course not. I was young and wanted the work. He says "Then you didn't have a client. You had a hope." That stuck with me. For years I operated like making the thing was the hard part and selling it would just happen if the work was good enough. That's not how it works. The stone dealer knew that. The gallerists I've dealt with know it too, they just don't say it out loud because the silence benefits them. I'm not saying be a salesman. I'm saying the transaction is part of the arrangement, not an afterthought. If you can't talk about money with someone before you make them anything, you don't have a deal yet.

Years ago I had a gallery owner in Paris tell me, straight-faced, that figurative oil painting was "a hard sell" and maybe I should think about making something "more contemporary." I was young and I nearly listened to her. I didn't, thankfully. That's the one that still irritates me, because it wasn't about whether the work was any good. It was about her wanting an easier wall. What's the most clueless thing a gallery has ever said to you about your work? The line that made you realize they weren't going to get you, ever?

I had a gallery tell me once, real nice like, "we love your work but we don't know how to sell it." Like it was a me problem. I just sat there quiet a minute and said "well, that sounds like a you problem, not a quilt problem." I walked. Didn't feel good at the time but I'm glad I did. Y'all ever had a gallery tell you some version of "we love it but..." and you knew right then it wasn't gonna go anywhere? Or did you stick it out and prove 'em wrong? I wanna hear.

I had a gallery once, small, nice enough people, and after looking at my portfolio they sat me down and said, very gently, "you know what sells here, na? Lighter colours. More cheerful subjects. Maybe try that." I understood what they meant. My work is all old Bangalore houses and morning shadows, and I know it's not exactly commercial. But I also couldn't shake the feeling that I'd be painting someone else's idea of what I should make. I didn't go back. Still wonder sometimes if I was too precious about it. Maybe a compromise isn't the end of the world. Anyone else been told to tweak their work for a gallery? Did you adjust, or hold your ground, and do you regret it either way?

Okay so I'm eight months into full-time art and I finally have enough data to be genuinely confused. My original watercolors sell consistently, like every time I post a finished piece it's gone within a day or two. But I got a professional scan done of one of my favorites, ordered a small run of prints to test the waters, and they've just been sitting there. Like barely any movement in three weeks. And I don't get it because everyone always asks "do you have prints?" when they see the originals. I made them available. Crickets. My partner says it's because people who buy watercolors want THE thing, the actual one with the paper texture and the wonky edge where my tape was, not a reproduction. And maybe that's true and I should just lean into originals only. But also maybe I priced them wrong or my thumbnails are bad or I'm just not promoting them right. Mostly I'm annoyed I spent real money on the scan and the test run haha. But it's also kind of nice to know the originals aren't a fluke. Any other artists out there where prints flop but originals move?? Or am I the weird one who should've known better.

I had this portrait I did last summer, a woman with her hair caught in wind, all warm ochres and pale blue. I was so proud of it at first, then after a few months I started seeing everything wrong with it. The jaw was off. The pastel dust had settled into the paper grain in a way I didn't like. I kept it in my studio, didn't even photograph it properly for Instagram. I mentioned it in passing to someone at a small market stall I was sharing last month, just complained actually, that I had this piece taking up space and nobody wanted it and maybe it was just a failed experiment. She asked to see it. I pulled it out reluctantly. She bought it on the spot. Not because I pitched it well. Because I stopped trying to make it sound like something it wasn't. I've been thinking about that a lot. How much energy I spend polishing the story around my work, making it sound impressive, desirable, worth someone's time. And the one time I just said "this thing exists and I'm not sure it's even good" it worked better than any of my careful descriptions ever did. Maybe the selling is in the honesty, not the framing. I don't know. I'm still figuring it out.

I had a small show at a gallery a few years ago, nice space, good light, they seemed to really believe in the work. And then five weeks passed, not one thing moved. Not even a small print. They didn't promote it, I think, not really. Just put it on the wall and waited. I still wonder if that was on me, my work, my prices, my failure to bring people, or if some galleries just hang things and hope without doing the actual work of selling. Maybe both. Has a gallery ever taken your work and then just... nothing happened? Did you stay with them, or did you leave?

The craziest part about selling at local art fairs isn't the selling, it's the people who come up to your booth and say they've seen your work online. Every single time I'm caught off guard. I've got maybe 400 followers and post whenever I remember to, yet twice this summer someone walked up and said "oh you're the one who does those fall barn paintings" like I'm a celebrity. Meanwhile the piece I actually poured weeks into and thought would finally be "the one" has sat in my living room unsold for six months. My 8 year old said it looks like a sad house. Not wrong honestly. Trying to just accept that the internet works in ways I'll never fully understand and keep painting what I like. The barns sell because people want a barn on their wall, not because they're my best work. Feels like it should bother me more than it does.

She told me I need to "document the process." So I've been taking photos of the same chunk of limestone every few days. It's a bust. Half the face is still buried in the stone. I don't know who wants to watch that. But here's what happened. I posted a photo of my chisels laid out on the bench. Just the tools. Nothing fancy, dirty handles, worn down. That one got more likes than any finished piece I've ever put up. So I'm trying to figure out what the point is. If the work itself doesn't draw people, but the mess and the tools do, what am I actually selling? Because I'm not interested in selling the romance of being a sculptor. I'm interested in selling the sculpture. Hasn't made me any money yet. Just more people asking if they can come watch me work. Which I don't allow.