the underpainting is better than the finished thing and this has happened 4 timesi've got a 30x40 on the wall that i've been "finishing" for eleven days now. the underpainting, which took me like ninety minutes, was loose and dumb and had the whole gesture in it. then i started rendering and it died. flatlined. i can see exactly where i killed it, right around day three, when i decided to "clean it up." fourth time this year. i'm starting to think the skill i actually need is the one where you stop at 90 minutes. the annoying part is i know the drill: work in one sitting, no phone, big brush, don't go back in. and then i go back in. i always go back in. it's like the part of my brain that went to art school is still in there somewhere insisting the edges be right. anyway it's staying on the wall. sunk cost is my second favorite medium after acrylic.
processstudio-lifeunderpainting
struggling to finish things lately...ngl, i've got a pile of canvases in the corner that are like, 80% done and just staring at me. i know the move is to just push through and finish them but honestly i've been spending more time scrolling pinterest for new ideas than actually committing to these existing ones. pretty sure i've only finished like, 3 paintings this entire year. anyone else get stuck in this loop? lol
artist problemsburnoutpainting
The dullest post I ever wrote outsold every careful oneI spent a full afternoon last month staging a still life, fighting with the light until it did what I wanted, photographed it six ways, wrote a caption I actually labored over. It did fine. Fine. Meanwhile the post that got me two commissions and a workshop enquiry was a photo of my palette at the end of the day, all the dirty mixes half-scraped off, with a caption like "today was a long one." No thought in it. I almost didn't post it at all. There's a lesson in there somewhere about people wanting the evidence of the work rather than the work itself, and I keep circling it. The polished thing reads as finished, and a finished thing doesn't invite anyone in. The mess does. Everyone can see themselves in a dirty palette. I still can't quite bring myself to lean into that deliberately. It feels like a trick the moment it's calculated. So I just post the leftovers now and let the careful posts be the rare ones. It's the reverse of every piece of marketing advice I've ever read, and it keeps working anyway. Bof.
art-marketingauthenticitysocial-media
The painting I hated the whole time is the one everyone keeps asking to buyI spent three weeks fighting this gouache piece of my apartment window in the rain, I genuinely could not stand it the entire time, kept almost scraping it off the paper and starting over. Posted the finished thing mostly out of spite and exhaustion. It's the most saved piece on my site this month and two people have asked about prints and one person messaged about commissioning something similar. Meanwhile the window painting I actually love, the one I finished and immediately wanted to frame myself, sits there with like 40 likes lol. I know the whole "the work you hate is the work they love" thing is basically a cliche at this point but it still gets me every time. I have no idea what makes one land and the other flop. Is it the colors? The mood? The fact that it's messier and more honest? I genuinely can't reverse engineer it, I'm just out here throwing paint and praying. Anyone else have a piece they lowkey despise that the audience latched onto?
audiencecreative-workselling-art
the only thing that's moved the needle this year is sending people photos of my workspace mid-disasteri spent like three years trying to do instagram right. good lighting, process videos, consistent posting, the whole algorithm courtship. and it got me... some likes from other artists. nice, but nobody buying. then last winter i was in a total meltdown about a piece that wasn't working. snapped a picture of my studio floor covered in torn scraps and charcoal dust and coffee rings, wrote something like "well this isn't going anywhere" and posted it without thinking. that one post got more replies than anything i'd done that year. two people commissioned work from it. so now i just send the ugly stuff. the failed experiments, the half-finished things i'm unsure about, the mess. i think people want to see the struggle, not the finished product. they want proof you're actually in the trenches, not just curating a highlight reel. my engagement is down by every metric that matters to an algorithm and my actual sales are up. make it make sense.
authenticityselling artsocial media
I stopped posting my finished work and the right people started writingSomewhere along the way I stopped showing finished pieces and started showing the torn paper pile on my studio floor. Rough edges, the ugly rejects, the stack of book pages I was deciding not to use. Not deliberate. I just got tired of curating. The emails I get now are from people who ask about the process, not the pieces. A collector in Oslo bought three things because she said she wanted to own the part I hadn't thrown away. Still small numbers, but the conversations are better. I think showing the finished thing invites people to judge it. Showing the mess invites them in. Two weeks ago I posted a photo of my hands covered in paste and got more genuine replies than anything I've put up in a year. No idea if this scales. But I'd rather have forty people who care than four hundred who scroll past.
artist socialsprocess over polishsmall audience
I spent 40 hours on a mezzotint. Two people asked for the price.I'm going to say something that will get me in trouble with half the printmakers I know. Last month I finished a mezzotint. Rocked the whole plate by hand, which honestly took longer than I want to admit, probably 40 hours across three weeks. Edition of 25. It is the best thing I have made in two years and I would defend that claim in front of anyone. I posted it once. And then I posted a photo of the copper plate itself, still inked, sitting on the scuffed bit of the worktable with my thumbprint in the margin. No caption, no price, nothing. The plate photo got about six times the reach. Someone messaged asking if the plate was for sale. Nobody asked about the print. I've been sitting with this for a week and I don't have a clean point about it. My instinct is to say the algorithm rewards process over product, we all know this, be more human, show the mess. Fine. But I think that's too easy. What that photo showed was the object after labour, the residue, the evidence. What the mezzotint showed was a finished thing that looks like it came from nowhere. And people cannot desire what has no visible cost. That's not an algorithm problem, that is just how wanting works. Maybe I should have been showing the cost all along and I was too proud about the mystique. The uncomfortable part: the prints are not selling. Three gone, and one was to my mother. So now I have 22 of them in a drawer and a decision about whether I keep making plates that take 40 hours, or whether the thing I actually like doing is the part nobody wants to buy. I don't think I'm going to stop. But I'd like to hear from anyone who found a way to make the slow version legible without turning it into content.
art sellingprintmakingprocess
my studio floor is a graveyard of charcoal nubs and I refuse to sweep them upThere's a spot under my easel where I've been dropping the dead ones. Little stubs, too small to hold anymore, maybe an inch of charcoal left. I've got a coffee tin full of them and I keep telling myself I'm going to crush them down and make ink or something. I never do. I just keep adding to the pile. Same thing with paint. I scrape the palette onto the same corner of the drop cloth every night and the canvas underneath has gone this muddy gray-brown that is honestly better than anything I've painted on purpose this month. I'm half tempted to cut it out and stretch it. Do you all keep the residue or am I just sentimental about garbage. Because I genuinely think the byproduct of making is more honest than the finished thing most days. Working on a big one right now, a full figure, and I've scraped her back twice already. Third layer is finally doing something. The floor remembers the first two.
charcoalprocessstudio life
Scraped a 2x2m canvas back to the ground this morning, third time this monthI spent thirteen days building up a surface. Cold wax and oil, maybe nine layers, a grey-green that had been getting somewhere around the middle of last week. Then Monday it went heavy and dead, the way it does when I have kept adding instead of stopping. So this morning I took the palette knife and scraped the whole thing back to the ground. Two by two meters. It took an hour. The ground was still there underneath, patient, the way it always is. What I keep noticing: the scraped-back version has something the worked version never had. The ghost of all those layers is in it. I know this. Every painter knows this. And still I build it up past the point again and again, because stopping early feels like giving up and the market wants a finished object and I want to be a person who finishes things. The part I actually want to ask about. Do you have a rule for when a surface is done with you? Not done, done with you. I used to think I could feel it. Lately I think I only feel it two days too late, after I have already ruined the good part.
cold waxoil paintingprocess
I spent two hours on a 4x4 cm patch of cheek and I'd do it againWorking on a portrait of my neighbour's daughter, toned grey paper, and I got stuck on one small square of cheek for two hours last night. Not a mistake, not redoing anything, just laying pastel down and lifting it back off with a kneaded eraser until the transition from lit side to shadow stopped looking like a stripe. Somewhere in there it turned into skin. I don't know how to explain that to anyone who doesn't do this. The whole piece is maybe 24x30 cm. Two hours on one cheek. Meanwhile the hair took about twenty minutes and it's fine. I keep thinking about the fact that nobody looking at the finished thing will ever notice that square of cheek. They'll notice if it's wrong. That's the whole job, isn't it, being invisible on purpose. Also my fingers are permanently grey now which my partner finds hilarious. I've stopped apologising for the towels.
pastelportraitprocess
Painted the same jug forty minutes, then stopped before I ruined itTwenty years I've been finishing things. Adding the last highlight, going back into the shadow, "one more pass." Today I stood at the easel with a small still life, a grey jug on ochre cloth, morning light coming in sideways, and at forty minutes it was right. Not perfect. Right. So I cleaned the brushes and walked away. That has never once been my instinct. My instinct is to keep going until it's dead and then call it finished. The old man who trained me used to say you must be able to see the moment the painting arrives, and then have the nerve to leave it alone. I nodded at that for years and did the opposite. There's still a part of me tonight convinced I've left it half done, that tomorrow I'll look and see the cheat. Maybe I will. But the thing on the canvas right now has air in it, and I don't think I could have got that by working another hour.
atelieroil paintingstill life
Took a photo of my pastel box, not my painting, and it got 4x the likesI spent about six hours on a pastel portrait last week, a face I've redone maybe five times now, and posted it. Got a polite handful of likes and one comment from a friend. Then on Thursday I was cleaning up and took a lazy phone snap of the box itself. Stubs down to the wrappers, the dust all over the lid, my thumbprints on everything. Didn't even wipe the table. That photo has four times the reach of the finished piece. I'm not going to pretend I understand it, exactly. I think people liked seeing the mess more than the result? Or maybe the finished thing is just harder to say something about. Anyway I'm not going to start posting only pastel dust. But it's stuck with me, and it made me a little sad about the portrait, honestly. Has this happened to anyone else, the working photo outperforming the work?
instagrampastelsocial media
The gallery that wants to exhibit my abandoned studioA gallery in Berlin asked if they could document my studio as it is right now. Dust, the collapsed table, the half-finished thing from 2019 I keep meaning to throw out. I said yes so theyd stop asking, and now they want to show it as an installation. Somebody else's trash is art, your own is a mess. I worked decades to get out of rooms like this and now they want to put the room in a room. I should be flattered, probably. Instead I am thinking about which corner to clean and hating myself for thinking it.
galleriesinstallationstudio
Instagram wants me to be a content machine and I keep resistingInstagram keeps nudging me toward Reels. Like literally, the app is begging. But pastel portraits are slow, they take hours, there's nothing to film. I tried once, filming my hand smudging for 15 seconds, and it felt so fake. Like I was performing the process instead of doing it. Meanwhile the still photos of finished faces get a fraction of the reach they used to get, even two years ago. I know the algorithm wants engagement and watching a hand move gets more of it. But I don't want to become a person who makes content. I want to be a person who makes pictures and posts them when they're done. I keep going back and forth on it. Is this stubbornness going to cost me? Or is everyone else just exhausted and the boring photo accounts actually feel like a relief now? Curious what other slow-medium artists are doing about it, because the advice online is all "post 3 times a day" and I cannot imagine having that many finished things even in a month.
instagramreelsslow-art
My contact sheet got more work than my finished piecesSomeone on here mentioned process shots not moving the needle. Opposite for me. A couple weeks back I posted a rough shot of the workbench, half-carved piece still in the stone, dust everywhere, chisels out. Not staged. Just where I left it at the end of the day. That one brought more commission inquiries than any finished piece I've put up this year. Makes sense if I think about it. People don't buy a sculpture, they buy watching it get made. The finished thing is already decided. The messy middle leaves room for them to picture themselves in it. Funny part is I almost didn't post it. Looked like a mess to me. My daughter posted it for me while I was still grinding. She's the one who runs the account, I'm just the labor. Still feels backwards that the work no one was supposed to see does the best. But I'll take it over chasing trends.
commissionsprocess-postssculpture
My best work gets 31 likes and my wobbly throwaway got 400The algorithm pushed my old Mysore palace sketch from 2019 to 40k people this week. Four hundred likes on a painting I did sitting on a park bench with wobbly perspective because I was too lazy to walk around to the other side. Meanwhile the piece I spent six weeks on, the one where I measured everything twice and worked the light properly, is sitting at 31 likes. Three. One. I know the answer is supposed to be "just post more, the algorithm is random, consistency consistency." But I've been doing this long enough to notice a pattern now. The stuff that lands is never the stuff I sweated over. It's the throwaway morning sketch, the wobbly bench one, the half-finished thing I almost didn't scan. I don't know what to do with that honestly. Do I keep painting for the craft and accept the algorithm doesn't care? Or do I get smart and start churning out the loose quick ones that perform, and keep the serious work for prints and shows where it actually gets seen properly? Right now I'm doing neither and it's making me a bit cranky. Anyone else found a way to hold both, the work you care about and the work that works?
art-marketingartist-strugglesinstagram-algorithm
i think my studio is actually a storage unit i pay to be stressed inwent in today with a real plan. sat down. stared at the half-finished thing on the easel. opened instagram. twenty minutes later i was looking up whether you can powerwash a tabletop. i don't even own a powerwasher. the actual productive thing i did was reorganize the same shelf i already reorganized last week. so that was cool. three tubes of paint i forgot i had. they're probably fine. they're not fine. the irony is i work better when i'm avoiding something else. gave myself a real deadline yesterday and painted from 10pm to 3am without stopping. today i have nothing pressing and i've achieved nothing. make it make sense.
paintingprocrastinationstudio habits
Spent two days on a granite headstone commission, the video of me carving took off insteadSpent two days carving a granite piece for a family memorial. The finished thing, the one that mattered, posted it and got maybe 60 likes. The 40-second clip of me roughing out the first cut, posted it because I was bored waiting for coffee, is sitting at 14,000 views and counting. I don't know what to do with that. I've been doing this thirty years and the product is the product. Nobody's ever hired me off a video of me picking up a tool. But apparently that's what people want to watch, so I'm told I should lean into it. Part of me wants to refuse on principle. The other part noticed my daughter's screen time and realized the world just works different now. Not sure there's a version of this that ends with me making content. But I'd be lying if I said 14,000 views didn't feel like something.
art-marketprocess-vs-productsocial-media
The melon study that almost made me quit paintingI spent three weeks on a 30cm still life of a split melon last month. Three weeks. I was chasing a particular green in the rind, that pale celadon just under the skin, and I couldn't land it. Every session I'd scrape it back and try again. My husband started giving me that look like maybe I needed a walk. Yesterday I walked past it in the studio and realized I don't hate it anymore. It's not perfect. The green still isn't what I was after. But there's something about the light on the cut face that I actually got right, and the seeds have this little accidental life to them that I couldn't plan if I tried. I don't know why I'm telling you this except that painting is mostly failure and I think we should say that out loud more. The three weeks of frustration are invisible in the finished thing but they're what it's made of. And that's fine. That's the work.
oil paintingprocessstill life
my best performing post this year was a photo of my kitchen table at 11pmnot a finished piece. not even lit properly. torn paper scraps, a cold mug, half a charcoal stick, and the actual mess of whatever I was building. I get it now and I hate it a little. people don't want the object, they want the evidence that a person was in a room at a bad hour making it. the finished thing looks effortless and effortless is boring. problem is I can't manufacture that. the second I set up a tripod for the "process shot" it dies. it reads as a product demo. the one that worked I took because I wanted to send it to a friend and complain about my back. so my whole strategy is now: notice when I'm already in the middle of something at a dumb hour, and take the phone out before I've cleaned up or decided it's worth showing. which is not a strategy. it's a habit of not tidying. my mother would be thrilled.
art practiceprocesssocial media