Friends and family discount that turned into a $600 lessonmy cousin asked me to make a piece for her new apartment. i quoted her $400, already discounted, my normal price for that size is $650. she said "oh i thought family would just help out" and i caved and did it for $150 in materials. took me about 14 hours total. she posted it on instagram and someone asked where she got it. she told them it was "a gift from a friend." haven't done a family discount since. i'd rather give someone the piece outright than do that weird in-between thing where they feel like they're doing you a favor by paying you below your rate.
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My friends and family discount is actually killing meI just realized I've charged my best friend's sister $150 for three separate portraits over the last two years and each one took me about 12 hours. That's like $4 an hour. I can't even say no because she's "family" now and she's so excited every time and tells everyone about my work and I just sit there doing the math in my head while she's hugging me. I know I'm the problem. I know I have to raise it. But I told her $200 for the next one and she said "ok!" and now I'm wondering if I could've said $300 and she would've said ok to that too. Anyone else just absolutely terrified of naming a real number to someone who knows you? How do you break the cycle without feeling like a jerk?
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That 'friends and family' discount turned into a trapi did a commission for a friend's mom last year. charged her 40% less than my usual rate because, you know, family connection. felt good at the time. she loved the piece, told everyone. now i'm getting calls from three of those referrals, and i'm realizing i've set a precedent i can't break without seeming like a total jerk. how do you disentangle yourself from that kind of thing? i'm almost tempted to just eat the loss and charge them full price, but the thought makes my eye twitch.
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The friends-and-family price that became a five-year problemBack when I was still doing a lot of fabrication work for other artists, a friend asked me to weld a gate for his backyard. Nice guy, helped me move a block of granite once. I quoted him basically materials plus a couple hundred for my time. He was happy, I felt good about it. Five years later he wanted a matching gate for the front. Expected the same price. Then his brother heard about it. Then a neighbor. Then I'm the guy who does cheap custom ironwork for an entire neighborhood and every one of them thinks I'm gouging when I finally say no. That was the last time I did a friends-and-family price on anything. Cost me more in aggravation than I ever saved in goodwill.
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the uncle at the family gathering who said "so when are you going back to real work"Went home for Diwali last week. Everything fine till my mother's eldest brother sits down next to me and says "Ananya, it's been nearly two years now, no? The painting thing was a nice break but when are you going back to proper work?" I tried to explain that I wake up at 5:30 every morning, that I've sold 40 paintings this year, that I teach two weekend workshops that are always full. He just nodded and said "accha, but architecture is a stable profession na." And the worst part is I still felt defensive. Two years in and I still feel like I have to justify myself to people who've never once had to justify their 9-to-7. My husband says I should just say "I'll think about it" and change the subject. But I can't. I get into the argument every single time. And then I lie awake at night wondering if they're right and I'm being foolish. Anyway. Back to painting tomorrow morning at 5:30. Because what else am I supposed to do.
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The friends-and-family discount that became free lessonsA friend from years ago asked me to paint her daughter's portrait for her 18th. I said yes at €600, already half what I'd charge a stranger for a 50x60cm oil on linen. She's a friend, fine. Then the emails started. "Could you do it from these five photos instead?" "Actually she's wearing a different dress now, can you change the colour?" "Her hair is shorter than that photo shows." "My mother thinks the background should be lighter." I repainted the face from new reference, adjusted the dress twice, scraped and repainted the background. All told I probably spent close to 25 hours on a painting that should have taken maybe 12. At my usual hourly rate for commissioned work that comes out to about €24 an hour. My assistant, who stretches canvases, makes €16. So I earned roughly the same as the person who stretches my canvases, for a job that required twenty years of training. The friend was happy. The daughter cried when she saw it. Beautiful moment. I don't regret it exactly. But I sat down afterwards and did the math and realised I'd basically given her a €1,200 painting plus a free workshop in how to manage an artist. Never again without a contract that says: one reference, one revision, anything beyond that is a new fee. Curious if anyone else has a number attached to the "learning experience" of a commission that ran away from you.
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The watercolour commission I priced at ₹3,000 and then did the mathSomeone asked me to paint their grandmother's house in Malleswaram, the one being sold, about to be knocked down for yet another apartment block. They wanted it as a gift for the whole family. I was so touched by the reason I just said ₹3,000 without thinking. Then I actually did it. Reference photo was terrible, old phone pic, bad lighting, half the house hidden behind a tree. I had to go there twice to sketch it properly, spent a full Sunday morning sitting on the kerb drawing, then another two days painting at home. The house had this lovely old chettah-style window detail and I ended up redoing the whole thing because the first wash went muddy. So that's roughly 20 hours of work for ₹3,000. ₹150 an hour. Less than what I pay my domestic help. The family loved it, cried actually, and that's worth something. But I sat there thinking, why do we do this to ourselves? Because the story was good? Because saying a real number felt awkward? I wouldn't ask my plumber to work for ₹150 an hour. Still haven't figured out what I should have charged. ₹8,000? ₹12,000? I honestly don't know what a fair rate is for this kind of thing in Bangalore. What do you all charge for a detailed architectural watercolour, a full house, not just a loose sketch?
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The student who paid me in olive oil and I still think about that trade years laterI took on a private student a few years back, right after the worst of the crisis here. She was young, maybe 24, no money at all but she wanted to learn mosaic so badly. She showed up at my studio with a five-liter tin of her family's olive oil and asked if we could trade. I said yes because I remembered what it was like to be young and broke and hungry for a skill. She came once a week for six months. She was terrible with the hammer and hardie at first, kept shattering the glass instead of cutting it. But she learned. She ended up getting a commission for a hotel lobby last year. When she sent me photos I actually teared up a little. Meanwhile I get DMs every week from people who want to "collaborate", meaning they want my work for exposure, or they want me to teach them for free because "it would be good for my brand." I don't answer those anymore. The olive oil was good, by the way. Her family makes it near Kalamata. I used it for six months and every time I cooked with it I thought, this is what paying attention to someone actually looks like.
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the way I sort my scrap basket says more about me than I'd likeI got to sorting my scrap basket this morning. Lord, it was a mess. I mean a honest-to-goodness tangle of strips and triangles and odd-shaped pieces I told myself I'd use someday. And I got to noticing how I sort 'em, by color family first, then by what they came from. That little blue floral, that's from a dress my niece wore to Easter Sunday back in ought-eight. That mustard yellow, that's a man's shirt from the thrift that I unpicked for the good seams. I don't just sort fabric, I sort memories. And I thought, well that's me all over. Can't throw nothing away if it carried a story. My grandmother was the same way, she had a button tin that was more family history than any photo album. I told my daughter this morning, I said, I don't know if I'm a quilter who saves things or a saver who quilts. She just laughed and handed me her old jeans with a tear in the knee. "Here, Mama," she said. "Add me to the pile." I reckon that's what I'll do this afternoon. Turn her jeans into something she'll give her own girl one day. Y'all got a scrap basket that's really a memory basket too? Or am I just the old woman who can't let go? 🙂
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The marriage season order where I quoted a price and my own neighbour undercut me by halfLast year in Madhubani, marriage season was coming and a family from Darbhanga came to me. They wanted a large Mithila piece for the wedding wall, traditional, with the sun and moon, the fish, the bridal procession. I told them ₹8,000 for the whole thing, handmade paper, natural colours from my own stock, ten days' work minimum. They said they would think about it. Next week I heard they went to a younger fellow in the next lane. He does the work too, learned from his aunt, but he charges ₹4,000. He uses poster colour, not geru and rice paste. And the paper is machine-made. But it is half my price, so they went to him. I am not angry at the boy. He is feeding his family. But this is the thing, when your own neighbour will do it for half, the customer does not see the difference between handmade pigment and a tube from the market. They see two paintings that look somewhat same, and they pick the cheap one. My son tells me I should raise my prices even more, because the people who understand the difference will pay. But the people who understand the difference are fewer every year. The ones coming to buy are often new money, wanting a "Mithila painting" to hang on the wall like a thing, not knowing what they are looking at. So I am stuck. ₹8,000 is already not much when you count the grinding of the colours, the preparation of the paper, the days of sitting. But I cannot compete with ₹4,000 and poster colour. And I don't want to compete that way either. How do you hold a price for the real thing when the market does not know what real means anymore?
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Five kilos of broken bathroom tile became something someone wanted to hang on their wallI took on a commission last year that I was genuinely unsure about. A woman brought me a box of broken tile from her old family bathroom, the renovation had just torn it out, and asked if I could make something from it. Not a mosaic of something, she said. Just... the tile itself, made into something that feels like it means something. I said yes because I liked her face and I needed the work. Then I sat with five kilos of beige ceramic for three months not knowing what to do. Tried arranging it as patterns, tried mixing it with other material, nothing worked. It just looked like broken bathroom tile. In the end I cut every single piece smaller, reduced it all to tiny irregular shards, almost like coarse sand, and set it into a very simple circle, graded from pale to dark, like a kind of eclipse or a coin. No image. Just the material, transformed by being reduced and rebuilt. Took weeks of just cutting and placing, cutting and placing. She picked it up yesterday and cried. Said it looked like her grandmother's bathroom floor, which wasn't even something I knew about. I don't know if I'll ever do that again, but I'm glad I did it once. Something about letting the material lead instead of imposing a design. Hard to describe. But it worked.
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My mother called my watercolours "a very expensive hobby" today and I just stood there holding my brushIt's not even the first time she's said something like this. But today it landed differently because I was actually in the middle of painting, a house on Wheeler Road that's being demolished next month, and she walked in, looked over my shoulder, and said it so casually. Like it was just obvious. Like I was a child playing with paints. I didn't say anything back. What do you even say? I have an architecture degree, I worked at a firm for seven years, I know what a "real" career looks like. I chose to leave it. Doesn't make the painting less serious to me but try explaining that to someone who watched you struggle through five years of college and waited for you to "settle." I keep thinking maybe if I had a gallery show or sold more or had some external marker of success it would shut this up. But also maybe it wouldn't. Anyone else's family just not see what you do as work?
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the gallery that took 50% and I agreed, was I foolish?Myself Ramesh. I have a question for the experienced people here. A gallery in Delhi showed my Mithila paintings last year. Very nice people, good space, they treated me with respect. But the split was 50-50. I agreed because I was happy just to be there, honestly. My family said I should have asked for more. Now I am wondering, what is the normal thing? What percentage you all are giving, or taking? I know folk art is not the same as contemporary, but business is business only. Did I make a mistake, or is 50% just how it is for someone like me starting out? Please tell me straight. I can take it. 🙏
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The stone dealer who taught me more about selling than any gallery ever didBack when I was still doing fabrication for other artists, I used to buy a lot of limestone from this old guy out in Indiana. Third generation quarry family. Tough customer. You showed up late, he'd make you wait. You talked too much, he'd just walk away mid-sentence. One day I'm complaining about a commission that fell through. Client loved the maquette, then ghosted. I'd put three weeks into it. He's loading stone onto my truck and he doesn't even look up. Says "Did you ask for money before you started?" No. Of course not. I was young and wanted the work. He says "Then you didn't have a client. You had a hope." That stuck with me. For years I operated like making the thing was the hard part and selling it would just happen if the work was good enough. That's not how it works. The stone dealer knew that. The gallerists I've dealt with know it too, they just don't say it out loud because the silence benefits them. I'm not saying be a salesman. I'm saying the transaction is part of the arrangement, not an afterthought. If you can't talk about money with someone before you make them anything, you don't have a deal yet.
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Charged a church $75 for a wedding ring quilt and that was 12 years ago and I still haven't raised my price for thoseI made a wedding ring quilt for a young woman at my church back in 2012. She didn't have much, her mama had passed and she wanted something of hers to carry into the marriage. I charged her $75 to cover the fabric and not a penny more. And I was glad to do it. Problem is, now I've made about seven of them since then for folks at church and I still can't bring myself to charge what it's worth. A queen-size wedding ring quilt takes me three, four weeks of evenings. Piecing those curves, all that handwork in the ditch. I know what the materials cost now, I know what my time adds up to. But these are church people, family, people I sat next to at potluck. I charged a woman from Atlanta $1,200 for a piece last spring and she didn't blink. And I'm sitting here hemming and hawing over whether to ask $200 from Sister RuthAnn for a baby quilt. My granddaughter told me I'm letting the church folks take advantage and I told her hush now, it's not that simple. But she might have a point I ain't ready to sit with.
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I charged a stranger $150 and a friend $50 for the same thing and I still don't know what the right number wasSo I painted these two pet portraits, same size, same level of detail, both head-and-shoulders of someone's dog. A stranger commissioned me and I charged $150 and felt nervous about it. Then a friend from college asked me to do her cat and I immediately went "oh for you, $50" and then I painted the cat and it actually came out better than the stranger one. So my friend got the better painting for a third of the price and I keep thinking about that. Like I know we all do the friends and family discount thing and it's fine but it bothers me that my work isn't the same price regardless of who's asking. Or maybe it should be different because the relationship is different? My mom says I'm overthinking it because the friend will tell people and send me more work but also my mom thinks I should charge more for everything so I don't even know anymore. I guess I'm wondering where the line is between being generous with people you love and just devaluing your own time because you feel awkward asking for money from someone you actually know.
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I finally organized my paint shelves and now I can't find anythingSpent a good chunk of yesterday afternoon reorganizing all my acrylics by color family instead of the chaotic system of "whatever shelf had room." Looked so satisfying. Took a picture. Felt very accomplished. Today I needed my raw umber and I stood there for a solid 30 seconds staring at this neat rainbow of bottles like I'd never seen paint before in my life. Could have grabbed it in 2 seconds from the old pile. My 8 year old said "so you made it worse" and honestly she might be right. Anyone else's attempts at organization backfire this badly or is it just me?
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Charged a restaurant €600 for a big commission and only realised after I delivered that I'd spent about 40 hours on itSo there's a new place opened down near the docks, lovely spot, they wanted a big linocut for the main wall, something of Galway Bay, rough sea, the whole bit. I was delighted with myself. Gave them the friends-and-family rate because they're sound and I wanted the work up somewhere people'd see it. €600, I said. Frame included. Generous, I thought. What I didn't do was keep a proper tally of the hours. Carving that thing, it's a big block, 60x40cm, all that water and sky and the little light breaking through, took me the guts of three weeks on and off. Proofing it, pulling the final edition, stretching the paper, framing it myself. Did the maths this morning. Roughly 40 hours all in. That's €15 an hour, and that's before materials, before the frame cost me sixty quid, before the petrol driving it down there. I'm not even angry about it, I'm just looking at the number and thinking, I'd have been better paid stacking shelves. But I'd also have been bored out of my skull, so there you go. Anyway the print looks savage up on the wall. I'll put the price up next time and see do I survive it.
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the first gallery that took a chance on me, how did you land yours?Myself Ramesh, from Madhubani. For me it was a small cooperative in Patna, this was maybe twenty years ago. The lady running it, she saw my work at a village mela and asked me to bring some pieces. I was so nervous I wrapped them in old newspaper. She took four paintings on the spot and sold two within the week. That small thing changed everything for me, someone outside the family seeing value in it. What about you ji? How did your first gallery happen? Was it a cold walk-in, someone saw you somewhere, or a connection? I want to hear the stories.🙏
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My mom just asked if I could "paint something nice" for her friend's living room and I don't know why it made me so madI love my mom so much, she's my biggest cheerleader, she framed my first shitty little landscape and hung it in the kitchen for years. But she called me today and was like "oh my friend Linda just bought this beige couch and I told her you could paint her something nice to go over it, nothing too weird, you know, something with flowers maybe?" And I just. Stood there holding my phone. Because first of all I haven't painted a floral in two years and I don't want to and second of all the thing I'm actually working on right now is this huge moody piece of my partner's back in low grey light and it's the best thing I've ever done and nobody in my family has seen it because they don't really look at my work they just want me to make things that match their beige couch. I said "I'll think about it" and I won't and now I feel guilty and also annoyed and also like a snob. Why is it so hard for people to understand that "you're so talented, you should paint me something!" is not actually a compliment?? It's like being asked to write a poem for someone's birthday party theme. I don't paint beige couch flowers Linda I'm sorry.
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